Sochi Sponsors and Crisis Management

Jonathan Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management Leave a Comment

The climate surrounding this year’s Olympic Games means more crisis management considerations for sponsors

A caustic mixture of political debate, human rights issues, and the potential for terrorist attack means sponsors of the Sochi Games need to have some heavy duty crisis management plans in place.

In an interview with CCTV America’s Michelle Makori, our own president Jonathan Bernstein gave his thoughts on the risks involved, and what major sponsors like Coke and McDonald’s should be doing to prepare:

The BCM Blogging Team

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