Cheerios’ Anti-GMO Social Media Crisis

Posted on: 08, Jan 13

Erik Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Facebook, Jonathan Bernstein, online reputation management, PR, public relations, social media Leave a Comment

Wily protestors turn Facebook app against company, creating need for crisis management An attempt to engage consumers via Facebook backfired for Cheerios last month when anti-GMO protesters turned the company’s new custom app to their own purposes. The protestors flooded Cheerios’ page created with the app originally intended to foster …