When Apologizing isn’t the Best Crisis Management

Erik Bernstein crisis communication, crisis communications, crisis management, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management 1 Comment

It’s a rare and unenviable situation The pages of this blog are full of crisis management case studies where we recommend that organizations or individuals apologize for their actions, so much so that it might lead one to assume that there are no cases where it’s better to do the …