KitchenAid Turns Social Media Fail into Reputation Win

Posted on: 09, Oct 12

Erik Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, KitchenAid, online reputation management, PR, social media 3 Comments

How a nasty post became a boon for housewares giant Now Kitchenaid can add itself to the list of companies who’ve run into social media crises stemming from an apparent slip of the mouse. Right smack in the middle of last week’s presidential debate, this post went out from the …