Mountain Dew Loses Control, Crisis Management Ensues

Posted on: 17, May 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, risk assessment Leave a Comment

How did this mess ever get the green light? Late last month, PepsiCo joined the ranks of organizations that went too far with edgy marketing campaigns and were forced into crisis management as a result. The company partnered with controversial rapper and producer Tyler the Creator to produce a new …

PepsiCo Removes Controversial Ingredient after Online Petition

Posted on: 05, Feb 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management Leave a Comment

Although the company denies its actions were influenced by an online petition that received more than 200,000 signatures, the 15-year-old who started the petition has claimed victory. Corporations are being held accountable by the public like never before thanks to the Internet. Beverage giant PepsiCo announced that it would no …