Through our media training and crisis communications work we’ve found 5 puzzling aspects to media relations that most people don’t know.
5 Online Reputation Management Tips Every Business Should Know
Follow these 5 online reputation management tips to make your business better prepared to spot and address issues before they become crises.
Crisis Management in Esports
With esports popularity continuing to skyrocket, now is the time for top orgs to invest in crisis management and crisis communications.
5 Crisis-Causing Customer Service Mistakes To Avoid
Anyone who’s spent time in customer service knows that doing it well is a huge part of protecting brand reputation at the ground level. Take advantage of this to prevent more ‘issues’ from turning into ‘crises’ for your organization!
Why It Pays To Educate Employees On Crisis Management
Why It Pays To Educate Employees On Crisis Management Every employee in your organization — and I’m really talking every employee — has a role to play in crisis prevention and management. While their levels of involvement will vary, you need everyone to understand what’s expected of them, from crisis …
The Rage Trend Continues
Are your crisis and reputation management efforts taking heightened emotional states into account? If not, you’re behind the times.
5 Tips To Help You Prepare For Online Reputation Management
5 Tips To Help You Prepare For Online Reputation Management I think we’d all agree any complex task goes a lot better when the proper tools and training are in place before you decide to get started, right? While it’s easy to put online reputation management on the back burner …
Experts Share Top Indicators You Might Be Headed Towards A Crisis
While crises, by their very nature, are somewhat unpredictable, there are often signs of trouble before brands find themselves neck-deep in crisis situations. Learning to watch for these indicators, and how to respond when they pop up, can mean the difference between success and failure when it’s all on the line.
5 Things You Should Never Do When You Get A Bad Review
Reduce the odds a single review turns into a truly damaging issue We see a lot of advice shared about the things you SHOULD do when you get a bad review, but how about a bit of crisis prevention focused advice to match? A key part of handling any negative …
Are You Protecting Your Reputation With A Plan?
Are You Protecting Your Reputation With A Plan? Neglecting reputation can be costly With polls showing that global executives attribute a whopping 63% of their company’s market value to its overall reputation, it seems most in the know would agree reputation is a tremendously valuable resource. Why, then, is it …
Shell’s Apology For Purchasing Russian Oil During Ukraine Crisis
When the people speak, corporations listen Shell has joined a long list of companies being forced by public pressure into crisis management over not taking the hint to back out of business ventures with Russia as the invasion of Ukraine escalated. Thought it didn’t violate any official Western sanctions, Shell’s …
Why This Should Be The Year Of Crisis Preparedness For Your Brand
Would you be ready if you needed crisis management today? While we’re seeing more interest in crisis planning and preparedness work than ever, it’s a simple fact that most organizations out there are not prepared to face a fully fledged, all-hands-on-deck, act-now-or-incur-serious-damage, crisis management situation. Some have no formal plan …
Celebrating 28 Years of Bernstein Crisis Management
Turns out you can “just” do crisis management… A long time ago, in a strange and wonderful galaxy known as Los Angeles County, intrepid public relations expert Jonathan Bernstein took a leap of faith. Trusting his belief that a firm specializing in crisis work alone could succeed, he left his …
Crisis Communications Tips for Recorded Talks
Expert advice for hard conversations with clients, the media, and anyone in between. Tough conversations with clients are a part of doing business in any vertical, and how you handle them can make the difference between someone leaving with a great impression of your brand, ready to pass on the …
USPS Faces Another Crisis Communications Crunch
Breaking down a reputational tough spot The United States Postal Service (USPS) has seen no shortage of crisis communications challenges connected – directly or tangentially – to its strange status as a business enterprise operated by the federal government. Though most will say out loud that they have low expectations …