8 Things You Should Never Share On Social Media

A little help to avoid creating your own social media crisis Before posting anything to social media you need to ask yourself – “What could go wrong here?”. Could I be insulting a stakeholder group? Does this message mean the same …

[Guest Post] Outlook 2019: Toward An Active, Accountable Apology

  [Editor’s note: The following article by Chris Lukach was originally published in the Philly Ad News January edition. It shares an interesting account of a problem many crisis management pros encounter, along with a much-needed wakeup call for communicators …