Why 2024 Should Be the Year of Crisis Preparedness for Your Brand

Erik Bernstein crisis management

If you lost a major operations center overnight, if you were served papers for an unexpected lawsuit, if one of your execs went ballistic on social media right now, would you have a structure and a plan to support your brand through difficult times? If the answer’s no, then getting properly prepared to address crises should be at the top of your list of resolutions for 2024.

Crisis Management Quotables…on the Ones You Don’t See Coming

Erik Bernstein crisis management

We take a quote from a former U.S. Senator as a jumping off point for a discussion of how you handle the most disruptive category of crises – the unforeseen and the unexpected. How do you prepare for a sudden and ferocious disruption of your day-to-day? Let’s dive in.

Crisis Communication Examples – The Good and the…Not So Good

Erik Bernstein crisis communication

In the realm of public relations and brand management, crisis communication plays a critical role. A well-handled crisis can significantly mitigate damage to a brand’s reputation, while a poorly managed one can amplify the negative impact. This post will explore some notable crisis communication examples from well-known brands in recent years, highlighting both effective and…let’s just say “not so effective” approaches.