Generic Lipitor Recall Crisis

Posted on: 30, Nov 12

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, FDA, Jonathan Bernstein, recall, reputation management 1 Comment

Evidence of a lack of crisis management concern? Ranbaxy Pharmaceuticals Inc. is recalling more than 40 lots of atorvastatin pills — the generic version of the popular statin Lipitor — over possible glass contamination. Statins, or lipid-lowering drugs, are among the most commonly prescribed medications in the United States. The …