FedEx Gets Crisis Management Right

Posted on: 08, Feb 12

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media training, online reputation management, public relations, reputation management, social media Leave a Comment

High marks for reputation management via YouTube Early last month, FedEx came under fire when video of a deliveryman literally hurling a computer monitor over a customer’s fence went viral. Although the video drew millions of hits almost instantly, FedEx’s crisis management team wasn’t far behind. Taking the sage path …

Get Your Story Straight

Posted on: 31, Jan 12

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, media training, online reputation management, public relations, reputation management Leave a Comment

Lying is a slippery slope Massachusetts Lieutenant Governor Timothy Murray wrecked his state-owned Crown Victoria sedan on November 2nd. Initially Murray said he was driving within the speed limit and wearing a seat belt when he hit some black ice. According to the Boston Globe Murray said he was out …