Volkswagen “Working to Make Things Right”

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Will the PR effort be enough to push VW out of its rut? Although the facts behind its scandal are still murky at best, Volkswagen is moving ahead with its crisis management plan. The embattled automaker ran a full-page ad in major newspapers this past Sunday which not only boldly …

NHTSA Probes Uconnect Hack

Erik Bernstein crisis management, Crisis Prevention, recall crisis management 2 Comments

Investigation widens, bringing more systems under review Fiat Chrysler’s recall of 1.4 million vehicles due to a flaw in its Uconnect “infotainment” system that could allow hackers to remotely control braking and acceleration was big news thanks to the scare factor and widespread nature of the problem, but it may …

Yes, MORE Recall Crisis Management for Toyota

Erik Bernstein crisis management, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, recall, reputation management, Toyota Leave a Comment

Automaker’s lackadaisical crisis management creates continued catastrophe If it feels like the folks at Toyota been recalling cars for the past three years, well, that’s because they have. In yet another addition to the lengthy series of recalls, some 7.4 million+ Toyotas have been recalled because of a faulty power window …