Foot (Paw?) in Mouth Crisis Management from Chinese Zoo

Posted on: 06, Sep 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media training, public relations, reputation management Leave a Comment

Don’t make this major crisis management mistake A Chinese zoo has been accused of attempting to fool visitors by placing various not-so-exotic animals in cages marked for wild animals. In the most egregious offense, a Tibetan mastiff was passed off as a lion…at least until it began to bark. CNN …