Online reputation and review management are critical to every industry today. More than 70% of potential customers will do a Google search before deciding whether to do business with you, and all it takes is a couple negative results for your competition getting the call instead. A large number of …
Did you catch this viral story? You likely caught one of the many links sharing the story of a Popeye’s manager “arrested for dipping chicken in cocaine” early this month. The story went viral and was widely distributed as legitimate, something that personally pained me to see considering the page …
Do you think traditional news media remains a viable means of communicating during a crisis? Maybe it’s a lower priority than you think. A 2016 Gallup poll surveyed Americans on trust levels for various institutions and found that former bastions of trust like newspapers and TV news now rank among …
[Editor’s note: In light of the 45,000+ ransomware attacks being reported today, we thought this guest post from tech writer Rick Delgado to be particularly pertinent.] 5 Essential Cyber Security Strategies You Need to Know Securing your business has taken on a whole new meaning with the different opportunities cyber thieves …
We speak to a lot of students around the country, and one thing we’re frequently asked is “what does your typical day look like?”. One of the fun things about this field is that the “typical” day for any type of PR specialty looks completely different depending on who you …
Thoughts on language and communication Federico Fellini is one of the most influential filmmakers of all time, which automatically gives him some credibility when it comes to insight on how people think (in my book at least!). Let’s head straight into the quote, we’ll talk about what it means to …
Latest statement is the first step to recovery for the troubled airline After a…turbulent (so sorry, couldn’t resist) couple of weeks, United finally has its head on straight. The company’s 4/27/17 press release was on the money, and although it can’t undo the mistakes that came before it can set the …
Hard facts on why YOU should care about online reviews 68% of millennials trust online reviews most For every star a business gets in their rating, their sales revenue will increase from approximately 5-9% 22% of consumers will not purchase a product after reading just one negative review about it …
A federal judge in Detroit Friday signed off on what could be one of the last big developments in the Volkswagen diesel emissions scandal, ordering the German maker to pay a $2.8 billion criminal penalty negotiated as part of a settlement with the U.S. Justice Department last January. The ruling …
[Editor’s note: This guest post comes to us courtesy of tech consultant Rick Delgado. To submit guest articles email [email protected]] In today’s technology-driven, data-intensive IT environment, a disaster recovery strategy is not an option. The Internet of Things has proliferated. It will not slow down, and artificial intelligence is gaining …
[Editor’s note: This case study comes to us courtesy of our colleague David J. Discenza, president of Discenza Business Continuity Solutions.] The Situation: A Fortune 100 financial services firm located in lower Manhattan, NY, requires each of its business units to run an annual table-top exercise of its business continuity plan. …
Data security dangers still very much present Ransomware – or software employed by hackers to lock you out of your systems until you pay up – made a major showing in 2016. A little thing called the U.S. Presidential election seemed to distract the media and we didn’t hear much …
[Editor’s note: Thank you to Simon Parker of Minerva Security for sharing this guest post on how losing private data reflects on your company’s reputation.] Data breaches happen alarmingly frequently these days for a lot of reasons. Some companies are not willing to invest in the infrastructure that would make …
Communication is King: Why Being Concise Is Essential in ALL Areas of Business To say that communication is important to the world of business is something of an understatement. In truth, you’re not really a “business leader” at all – what you’re really doing for the majority of your day, …
[Editor’s note: Thank you to technology consultant Rick Delgado for contributing this guest post!] Cyber-security crises have been making headlines for a while now. Most if not all of the virtual-heists we hear of have had to do with large corporation whose millions of customers have been affected by the …
