Your good name has never been more valuable
You’ve probably never heard of Abbott Laboratories, an American pharmaceutical and healthcare product company, but considering the fact that it spans some 130 countries and can boast revenues of over $30 billion annually, it’s fair to say that it’s a massive, successful operation. Anyone who runs a business of this size and manages to keep its name out of the mud knows something about crisis management, and in the quote below Abbott Chairman and CEO Miles D. White proves it:
“Today we’re in an all-out war for reputation. Our companies are battling – to an unprecedented extent – for our most vital assets: our own identities.” — Miles D. White
The pages of this blog are full of reminders as to exactly why reputation is your most valuable asset, and why controlling your good name is critical to success. The way media, reporting, and society in general are evolving only points to this becoming even more true, so we’re left to ask – are you doing everything you can to protect your reputation?
Erik Bernstein
https://www.bernsteincrisismanagement.com