Is this a sign of hope for resolution, or just smooth PR?
The handling of Michael Brown’s death in Ferguson, Missouri has been characterized by poor communication, over-reaction, and the creation of an “us vs. them” attitude. Today, in a move that comes far too late but also sparks hope of a resolution to come, Ferguson’s chief of police released a video of him finally doing what he should have done nearly seven weeks ago.
Have a look:
Ferguson Police Chief Tom Jackson’s Urgent Announcement from Devin James Group on Vimeo.
Chief Tom Jackson clearly had some crisis management coaching before the taping of this statement, and he really hit his marks. He’s shed the police uniform, appearing in everyday dress, and his speech nails all of our Three C’s of Credibility – confidence, competence, and compassion. This move comes incredibly late in the game, but it could signal that the Ferguson police department is ready and willing do put in the work that will eventually allow them to move past this tragic situation.
Of course, words only do so much. It will be action that determines the future reputation of the force and its relationship with the citizens it is sworn to protect and service.
The BCM Blogging Team