It’s time to break the cycle of crisis
As you’re certainly aware, the NFL is once again in desperate need of crisis management as a result of not only Ray Rice, but also the league’s handling of his entire situation. Many, especially the women who make up an estimated 45% of the NFL’s fanbase, are seriously questioning whether they can continue to support an organization with a culture of coverups, dishonesty, and violence that appears increasingly to not be contained to the field.
In an emotional segment, ESPN’s Hannah Storm summed up the conversations taking the place of the usual Sunday smacktalk and stat debates in many football-loving families around the country:
The NFL needs wake up, look around, and step out of the old school crisis management mentality that’s left fans feeling like they might need to find a new sport and major sponsors reconsidering next year’s ad spend. Proctor & Gamble has already pulled out of a major event sponsorship, and reports say others are waiting to see how the next few days pan out.
Bottom line is, everyone in a position of power within the NFL needs a lesson in how crisis management is done in 2014, or the cycle of crisis will continue to repeat itself.
Mainstream sports have traditionally been able to ignore proper crisis management because of their enormous popularity, but in today’s world the power of perception and reputation is greater than ever before, and brands have more tools to accurately track these once-nebulous factors as well. Will this one incident put the NFL on the sidelines? Absolutely not. But, could a persistence of this same damaging culture, and a failure to handle the inevitable future incidents well, eventually take big money away from the league? Well, it’s already happening.
The BCM Blogging Team