“Blackfish” a Whale of a PR Problem for SeaWorld

Posted on: 17, Nov 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Any PR is good PR? Think again. Recent years have seen the old adage, “any PR is good PR” disproven on a regular basis, and the story of Seaworld in the wake of “Blackfish”, the documentary that cast a dark light on the park’s operations, is another prime example. SeaWorld …