Krispy Kreme’s KKK Crisis

Posted on: 25, Feb 15

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media Leave a Comment

“We didn’t know” is a weak excuse these days Krispy Kreme was left apologizing after a store in Hull, England started promoting “KKK Wednesday”. Meant to stand for “Krispy Kreme Klub”, the promotion was shared on the popular doughnut shop’s UK Facebook page and quickly drew shocked reactions from stakeholders, …