The Shape of Crisis Communication

How much has the game changed?

The rise of social media was said by some to indicate the beginning of a reclusive state, where communication was done from our individual devices while everyone stayed at home, or in the office. While it’s true that most of us have our nose buried in Tweets or status updates for a significant part of the day, it’s also brought about some unexpected real-world circumstances, as this quote from a PR News Online article explains:

Deveney said the current Occupy Wall Street movement may be the next catalyst of change in crisis communications. “This movement is fascinating,” he said. “One would think that if everything is going in the direction of social media and the movement is so youthful, that everybody would be sitting in coffeehouses and cubicles and Facebooking and tweeting. Instead people are coming together in real spaces and creating community.

Far from isolating people, social media is now being used to bring large groups together in the real-world to take the virtual conversations face-to-face. What this does is enforce something that we’ve long known about crisis communications – while technology provides us amazing tools to gather and share information, a living, breathing human holds more sway than any electronic communication possibly could.

The BCM Blogging Team
https://www.bernsteincrisismanagement.com/

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