What To Do When People Hate You

Posted on: 22, Feb 12

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, online reputation management, public relations, reputation management, social media 1 Comment

Use negative attention to create positive content When Ragan.com went looking for comment from companies on 24/7 Wall Street’s most-hated companies in America list, seven of ten either declined to comment or literally didn’t respond. Writer Matt Wilson asked several crisis management professionals why this might be, and BCM president …

The First 24 Hours

Posted on: 20, Feb 12

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, PR, public relations, reputation management, social media 1 Comment

Sometimes you can’t prevent a crisis The combination of social media influence and a breakneck media cycle has made the first 24 hours after a crisis breaks more critical than ever. On March 1, Jonathan Bernstein will present, “Communicating in Crisis: The First 24 Hours,” a Communitelligence webinar. Focusing on …

Loose Lips

Posted on: 15, Feb 12

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, media training, public relations, reputation management 2 Comments

Don’t sink your own ship! Never interrupt your elders. 60 Minutes last night aired an interview with House Majority Leader Eric Cantor. Correspondent Leslie Stahl was questioning the Congressman about the need for bi-partisan cooperation and said even Cantor’s hero, Ronald Reagan, compromised and raised taxes. At that point, Cantor’s …

Improve Your Credibility

Posted on: 11, Feb 12

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, media training, public relations, reputation management, social media Leave a Comment

Lose people’s trust, and you lose it all. Credibility is everything when it comes to business and reputation. If people can believe what you say about yourself or your product, then you’ll have an easy time selling. Start lying, however, and you throw that right in the garbage. If a …

FedEx Gets Crisis Management Right

Posted on: 08, Feb 12

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media training, online reputation management, public relations, reputation management, social media Leave a Comment

High marks for reputation management via YouTube Early last month, FedEx came under fire when video of a deliveryman literally hurling a computer monitor over a customer’s fence went viral. Although the video drew millions of hits almost instantly, FedEx’s crisis management team wasn’t far behind. Taking the sage path …

Crisis Management 101: Assess the Reaction to What You Do

Posted on: 06, Feb 12

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, Komen, public relations, reputation management Leave a Comment

We saw just how well quickly implemented changes work with Bank of America’s recent debit card fee debacle, but obviously leadership at the Susan G. Komen for the Cure foundation didn’t catch the memo before sparking its own crisis management situation. The people have spoken, though, and following a massive …