Turn Bad Publicity Around

Jonathan Bernstein crisis communication, crisis management, crisis preparation, Crisis Prevention, Crisis Response, media training, PR, public relations Leave a Comment

When life hands you lemons… Every business makes mistakes, and at some point or another the media’s going to pounce on one of yours. When this happens, it will be your reaction that determines whether your reputation bounces back or takes a pounding. In every case you should apologize and …

Protect Your Rep

Jonathan Bernstein crisis communication, crisis management, Crisis Prevention, Crisis Response, online reputation management, PR, public relations, reputation management, social media Leave a Comment

Safeguard this valuable asset Reputation matters. People are Googling companies before they buy product, invest, or attend events. Heck, it’s not unusual for us to use our smartphones to assess a manufacturer while literally standing in a store looking at one of its products. The question this should raise for …

The Shape of Crisis Communication

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, PR, reputation management, social media Leave a Comment

How much has the game changed? The rise of social media was said by some to indicate the beginning of a reclusive state, where communication was done from our individual devices while everyone stayed at home, or in the office. While it’s true that most of us have our nose …

Crisis Management in the Real World

Jonathan Bernstein crisis communication, crisis management, Crisis Prevention, Crisis Response, PR, public relations, reputation management Leave a Comment

Fictional story prompts real talk A new movie, “Margin Call,” seeks to give audiences a glimpse into the world of fast paced, high level crisis management. While it misses the mark in terms of reality, Forbes business writer Coeli Carr saw the film as a perfect opportunity to talk with …