Below you'll find a list of all posts that have been tagged as “Hyundai”
Dominoes continue to topple in the auto industry emissions mess When large crises break in one organization within an industry, it often follows that similar issues will be found within some number of their peers. Looking at recent events, the auto industry certainly seems to be following that pattern. First …
Always consider the feelings of your audience When it comes to attempts at “edgy” marketing, it’s easy to go too far, creating a self-made crisis. Late last month, Hyundai raced into crisis management mode after an online video featuring its hydrogen fuel cell-powered Hyundai x35 literally brought many viewers to …
The Crisis Show’s 12th episode aired this week, and as usual hosts Jonathan Bernstein, Rich Klein, and Melissa Agnes had no shortage of topics to discuss. Two shooting incidents shocked the public this week, one at a PQ Montreal Victory Rally and another at Pathmark in New Jersey. The foul …
