Educate Your Employees to Avoid Data Breach

Erik Bernstein data breach Leave a Comment

If you haven’t taught staff how to avoid an IT crisis you’re asking to have one Nearly 70% of the data protection and privacy professionals surveyed for a recent Managing Insider Risk through Training & Culture report said their employees are the weakest link in efforts to keep information secure. Hackers have …

Samsung’s Crisis Management Makeover – Part 2

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Next steps and hurdles to recovery “A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” — Joseph Hall Samsung did well painting a picture of an issue that’s been thoroughly researched and resolved, but the proof is …

3 Ways to Secure Your Online Reputation for 2017

Erik Bernstein online reputation management Leave a Comment

Keep that New Year’s resolution and get your online reputation in shape! As we approach the end of January I have a question…how’s that resolution to get control of your businesses’ online reputation for 2017 going? The good news is that, even if you procrastinated 30 days away (naughty you!), it’s …

Samsung’s Crisis Management Makeover – Part 1

Erik Bernstein crisis management 2 Comments

What changed and why it matters I think “about damn time” sums it up well. Though we criticized Samsung’s initial effort for its slow roll of damaging information and lack of compassion, it’s clear the electronics giant made a choice to directly address its reputation issues. The package it put out today was …

The Case of the Swastika’d Soles

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Mistake steps on profits for footwear distributor Score another one for sharp-eyed Redditors, and another financial loss for a company that failed to spot an issue before it created public problems. California-based Conal Footwear found itself in bad spot after a Reddit user shared [warning, NSFW language at link location] an image of prints …

Chipotle slapped with $2.2b lawsuit…for what?!

Erik Bernstein litigation-related PR Leave a Comment

When it rains, it pours Chipotle’s made the news for legitimate issues recently, but the latest headline-grabbing happening is a bit much. Leah Caldwell, the California woman suing the company, alleges that Chipotle used an image of her snapped 10 years ago at a Denver location for nationwide in-store ads despite her explicitly denying the …

3 Reasons You Need to Practice for Crisis Management in 2017

Erik Bernstein crisis management 1 Comment

Don’t let a failure to practice hurt your operation in the new year You’ve got yourself a crisis management plan, and that’s great, but when crunch time hits that plan isn’t going to stand up and do the work for you. Just as you wouldn’t expect actors to put on …

Learning from Cinnabon’s Carrie Fisher Tweet

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Don’t point outrage in your own direction with an inappropriate “tribute” share Cinnabon’s Carrie Fisher tweet is the latest in a long string of inappropriate social media shares following the death of public figures. One concerning trend is that the majority of these faux pas have come from organizations large …