If nobody can see your content, what good is it doing?
Let’s face it, nobody is scrolling through pages and pages of a search for anything. These days, not being on the front page of a Google search is almost as good as not being there. Whether you’re doing traditional PR or crisis management, stakeholders need to be able to see what you’re putting out there, and that means being optimized for search engines is a must.
How exactly do you go about dominating the results? Well, checking out this infographic from Moz is a solid start:
The BCM Blogging Team