What the Google-Twitter Deal Means to Crisis Management

Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in …

Search Engines and PR Success

If nobody can see your content, what good is it doing? Let’s face it, nobody is scrolling through pages and pages of a search for anything. These days, not being on the front page of a Google search is almost …