Durex Didn’t Practice Safe Facebook

Posted on: 13, Jun 13

Erik Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, public relations, social media Leave a Comment

A social media crisis management lesson Social media polls and contests are great ways to both interact with your existing fans and gain new ones, but a recent Durex campaign gone-wrong demonstrated why you need to set firm boundaries before you start. Here’s the story, from an ABC News article …

Twitter, Where’s Your Response?

Posted on: 19, Feb 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, Twitter Leave a Comment

Silence is a major crisis management no-no In case you’ve missed the social media headlines of the past couple days, the Twitter feeds of both Burger King and Jeep were compromised, big time. Burger King was the first to be hit, and the hacker (or hackers) gleefully defaced its profile, …

Social Media Hijacking – an Inside Job

Posted on: 09, Feb 13

Erik Bernstein social media 2 Comments

Don’t make this crisis management mistake, control your social media accounts Chances are, unless you’re a very small organization, someone (or several someones) besides the CEO or president is running your official social media accounts. In fact, it’s quite common for higher ups in organizations we speak with to not …