#myNYPD and Why Social Media Managers Need #CrisisPR Training

A dangerously overlooked aspect of social media management Twitter hashtag hijackings have been happening faster than we can cover them. The shellacking the New York Police Department took as a result of attempting to employ the #myNYPD hashtag was just …

Jenny McCarthy’s #JennyAsks Hashtag Hijacked

The dangers of social media self-promotion Twitter hashtag hijackings have become a common form of both protest and entertainment for the Internet crowd. McDonalds has run awry of this several times recently, most notably with its #McDStories campaign that drew …

Tips for Social Media Crisis Management Success

You WILL find yourself doing social media crisis management sooner rather than later By now pretty much everyone will admit the need to be prepared for social media crisis management, but far fewer can honestly say they’re ready to cope …

Execs Neglecting Social Media Crisis Management

Dangerous lack of concern for social media issues among company leadership creates reputation risk Situations like the recent Hot Pockets recall, where a supply chain problem spiraled quickly into a crisis on Facebook and Twitter, are proof of the new …

Social Media Defamation Costs Youngster $105k

Don’t create a costly social media crisis That things you say or do on social media have real-life repercussions is undeniable, and with legal precedents now being set in countries around the world you’d better believe ignoring this fact can …

We’d Take Mike Rowe on our Crisis Team

[Editor’s note: A big thank you to frequent contributor Kim May for sending this case our way! If you spot a story you think would be a good fit for our blogs, email erik@bernsteincrisismanagement.com] Whether you agree with his position …

Fake Online Reviews and Your Business

Could this case set a new precedent when it comes to online reputation management and the law? No sooner did we finish discussing the fact that Yelp itself acknowledges 16% of the reviews submitted to its site to be fakes …

Social Media Crisis Management and the T-Word

Deleting legitimate complaints is asking for trouble Transparency has been king of the buzzwords for a while now, and for good reason – stakeholders like knowing what’s going on, good or bad, with the organizations they care about. What they …

Sochi Sponsors and Crisis Management

The climate surrounding this year’s Olympic Games means more crisis management considerations for sponsors A caustic mixture of political debate, human rights issues, and the potential for terrorist attack means sponsors of the Sochi Games need to have some heavy …

The Gap’s MLK Advertising Gap Hurts Reputation

Another social media #fail from a big brand It seems every holiday brings new mistakes from retailers who seem hell-bent on using them to promote product, hurling common sense to the wayside in the process, and then acting shocked when …

Should I Post This? A Social Media Flowchart

To post, or not to post? In today’s business world, it’s important to build your own personal brand online. This means that, just as any business would, you need to set some crisis management rules for yourself in regards to …

Crisis Management Advice for McDonalds after ANOTHER Web Content Fail

Burger giant can’t seem to get things right when it comes to the web McDonald’s can’t seem to figure out web content, and whether it’s just bad luck and repeated misunderstandings or a sign of just how out of touch …

“No More Free Shots” – Walmart’s Social Media Crisis Management Policy

The retail behemoth is taking on negative social media sentiment Even organizations that have embraced social media are still unsure as to how to best cope with negative comments online. While it’s commonly accepted that you can ignore those who …

Social Media Crisis Management #Fail: The Secret Plumber

Twitter is not a private discussion, your statements are there for all to see! The UK Twitter crowd got their own show of spectacularly bad social media crisis management earlier this month, and it all started with this tweet: MASSIVE …

The Weiner Awards – Recognizing Social Media Darwinism at Work

[Editor’s note: We’re happy to announce the first-ever Weiner Awards, a fun way to remind everyone out there that the way you use social media can bring some seriously nasty consequences!] LOS ANGELES, December 10, 2013 — Have you ever …