Below you'll find a list of all posts that have been tagged as “internet reputation management”
A dangerously overlooked aspect of social media management Twitter hashtag hijackings have been happening faster than we can cover them. The shellacking the New York Police Department took as a result of attempting to employ the #myNYPD hashtag was just the latest in a string of incidents that, quite frankly, …
The dangers of social media self-promotion Twitter hashtag hijackings have become a common form of both protest and entertainment for the Internet crowd. McDonalds has run awry of this several times recently, most notably with its #McDStories campaign that drew out thousands of extremely creative, and often stomach-turning, tweets tweaking …
You WILL find yourself doing social media crisis management sooner rather than later By now pretty much everyone will admit the need to be prepared for social media crisis management, but far fewer can honestly say they’re ready to cope with a breaking situation. In a nice infographic, 360 Public …
Dangerous lack of concern for social media issues among company leadership creates reputation risk Situations like the recent Hot Pockets recall, where a supply chain problem spiraled quickly into a crisis on Facebook and Twitter, are proof of the new reality – every negative incident has the potential to create …
Don’t create a costly social media crisis That things you say or do on social media have real-life repercussions is undeniable, and with legal precedents now being set in countries around the world you’d better believe ignoring this fact can land you in deep trouble. Just recently Tony Jaques, our …
[Editor’s note: A big thank you to frequent contributor Kim May for sending this case our way! If you spot a story you think would be a good fit for our blogs, email erik@bernsteincrisismanagement.com] Whether you agree with his position or not, it’s undeniable that Rowe has natural crisis management …
Could this case set a new precedent when it comes to online reputation management and the law? No sooner did we finish discussing the fact that Yelp itself acknowledges 16% of the reviews submitted to its site to be fakes (which leaves, in our opinions, a significantly higher actual number …
Deleting legitimate complaints is asking for trouble Transparency has been king of the buzzwords for a while now, and for good reason – stakeholders like knowing what’s going on, good or bad, with the organizations they care about. What they don’t like, and has become one of the most egregious …
The climate surrounding this year’s Olympic Games means more crisis management considerations for sponsors A caustic mixture of political debate, human rights issues, and the potential for terrorist attack means sponsors of the Sochi Games need to have some heavy duty crisis management plans in place. In an interview with …
Another social media #fail from a big brand It seems every holiday brings new mistakes from retailers who seem hell-bent on using them to promote product, hurling common sense to the wayside in the process, and then acting shocked when they’re forced to do crisis management in response to a …
To post, or not to post? In today’s business world, it’s important to build your own personal brand online. This means that, just as any business would, you need to set some crisis management rules for yourself in regards to what you put out there for the world to see. …
Burger giant can’t seem to get things right when it comes to the web McDonald’s can’t seem to figure out web content, and whether it’s just bad luck and repeated misunderstandings or a sign of just how out of touch company leadership is, having to repeatedly do crisis management for …
The retail behemoth is taking on negative social media sentiment Even organizations that have embraced social media are still unsure as to how to best cope with negative comments online. While it’s commonly accepted that you can ignore those who are simply out bash you, or troll, what happens when …
Twitter is not a private discussion, your statements are there for all to see! The UK Twitter crowd got their own show of spectacularly bad social media crisis management earlier this month, and it all started with this tweet: MASSIVE thanks to the @secret_plumber van reg no SL62FKG for almost …
[Editor’s note: We’re happy to announce the first-ever Weiner Awards, a fun way to remind everyone out there that the way you use social media can bring some seriously nasty consequences!] LOS ANGELES, December 10, 2013 — Have you ever horrendously embarrassed yourself using social media? You send a Tweet, …
