Cover Ups are so Passé

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, PR, public relations, reputation management Leave a Comment

Stick to Crisis Management 101, admit your mistakes When it was announced that traces of the agricultural chemical DCD had been discovered in milk powder produced by New Zealand dairy company Fonterra, and, even worse, that Fonterra had discovered the problem months before it became public knowledge, it created an …

Ducking Reporters, Literally.

Erik Bernstein crisis management, crisis preparation, Crisis Prevention, crisis public relations, Erik Bernstein, Jonathan Bernstein, media relations, media training, PR, public relations, reputation management 2 Comments

Why you need to include media training in your crisis management prep Knowing how to handle media relations is one of the core components of crisis management, but to this day there are very few organizations that really take it seriously. In a recent case study, published on Ragan’s PR …

Popeye’s Favorite Needs Crisis Management after CDC Report

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News outlets pile on leafy greens following findings from the CDC If we were spinach farmers, we’d be calling a crisis management firm today. In an example of how the way news is reported can create crises, most major news publications this week ran a story on the CDC’s latest …