You WILL find yourself doing social media crisis management sooner rather than later
By now pretty much everyone will admit the need to be prepared for social media crisis management, but far fewer can honestly say they’re ready to cope with a breaking situation.
In a nice infographic, 360 Public Relations shared eight vital ingredients to success when planning for and managing a social media crisis:
We would respectively disagree a tiny bit with the contention in Point 5 that you can ever really “control” the conversation – but you can manage it. Tips like this are a great way to help yourself put together a solid plan, but reading all of the advice in the world won’t leave you prepared. Plan, then practice, monitor for flaws, and practice again til you’ve got it down pat. That’s how you really protect yourself from a social media crisis.
The BCM Blogging Team