Chipotle’s Social Media Code of Conduct Ruled Illegal

Erik Bernstein crisis management Leave a Comment

A sign of change for regulating employees’ internet use? In what could be a precedent-setting decision, the National Labor Relations Board has ruled that Chipotle may no longer have a social media code of conduct. The ruling states that the fast-service food chain must cease, “Maintaining a rule entitled ‘Social …

A Shocking Online Reputation Management Stat Collection

Erik Bernstein online reputation management Leave a Comment

An eye-opening collection of information Statistics have long been a leading driver of decision making because they are concrete, and they help paint a picture more clearly than talking about sentiment, feeling, and the like. If you’re on the fence in terms of investing in online reputation management, or have …

Reputation Versus Expectations in the Autonomous Vehicle Industry

Erik Bernstein crisis management, reputation management Leave a Comment

Reputation Versus Expectations in the Autonomous Vehicle Industry By Jonathan Bernstein & Grayson Brulte The severity of reputation crises is inversely proportional to the expectations stakeholders have about the organization or individual in crisis. [Jonathan Bernstein] One of many reasons for close integration of crisis preparedness and operational planning is …

Why Everyone Who Touches Your Social Media Accounts Must be Crisis Trained

Erik Bernstein internet crisis management Leave a Comment

When the need to respond to complaints clashes with a lack of training dangerous sparks can fly Dealing with online reputation is a regular part of doing business today, so much so that many overlook how disconcertingly easy it is for even an employee who means well to bring you into …

Snapchat and the Story of Predictable Questions

Erik Bernstein crisis management Leave a Comment

There’s no excuse to not come prepared for easily anticipated issues Snapchat certainly holds a spot as a darling of the social media world, but that doesn’t mean it’s immune to controversy. One of the most popular features of Snapchat are the various “lens” filters users can apply, which put …

Delta’s Slow Communications Takeoff Means Reputation Troubles

Erik Bernstein crisis management Leave a Comment

There’s no room for a sluggish response to a predictable situation Sometimes, $%@! happens. What really matters is how you handle it. When an outage in Delta’s systems left passengers around the world stranded, the airline failed to step up to the challenge in a timely fashion, and is taking serious reputation …

5 Easy Ways to Guard Your Online Reputation

Erik Bernstein online reputation management 1 Comment

Simple steps to improve your online reputation management Your reputation is your most valuable asset, yet the vast majority of companies don’t take basic precautions to protect their own until they’re knee-deep in a mess. You can’t avoid every crisis, but you can create a cushion of goodwill and positive …

Infographic: Preparing for Crisis Communications

Erik Bernstein crisis communications Leave a Comment

Plan ahead and reduce the impact of negative situations We’ve had the pleasure of guest lecturing classes at the USC Annenberg School of Communication and Journalism, and we can tell you first-hand there are some brilliant minds at work there. With a focus on educating the next generation of communications pros …

Crisis Management Alert: Wireless Keyboards Vulnerable to Attack

Erik Bernstein cybersecurity 1 Comment

Could hackers be stealing your data from hundreds of feet away? With just under $100 in equipment, attackers with the right knowhow can see every keystroke you enter on wireless keyboards from a number of major manufacturers. Not only that, but they’re also able to send commands via your keyboard, which …