Below you'll find a list of all posts that have been categorized as “Erik Bernstein”
Respond when your reputation’s threatened The popularity of social media has certainly opened up organizations to new types of crises. For a perfect example, take a look at how a poster on Reddit.com, claiming to be a Delta Airlines employee, responded to a complaint about poor baggage handling: “People get …
Know it, use it, or be left in the dust Nearly two-thirds (65 percent) of global chief communications officers (CCOs) say that crisis management experience is today’s prerequisite for success. This requirement has nearly doubled since the survey debuted in 2007 when 33 percent said the same. These findings come …
Crisis management failures create big problems Yes, a large tsunami did strike near Tokyo Electric Power Co.’s Fukushima No. 1 power plant, but findings in a report from the Japanese Parliament’s independent investigation commission indicate that it was a series of entirely man-made problems that created a crisis situation. The …
Smooth crisis management from the Obama administration The U.S. Presidential race is heating up, and with it comes the opportunity to observe crisis management situations on a grand stage. When the oil-rich Koch brothers launched a multimillion dollar attack ad against the Obama administration, a response was required (remember, allowing …
110 Million smartphones are watching! In 2007, just under 3% of the U.S. population owned a smartphone. Today, it’s 35%. Nearly 110 million Americans. A more-than-tenfold increase in five years! Those astounding figures from comScore Data Mine have profound implications for your organization’s crisis preparedness. Out of any crowd of bystanders, a …
Crisis management calls for constant communication One of our most-used sayings here at Bernstein Crisis Management is, “in the absence of communication, rumor and innuendo fill the gap.” Never has that been more true than now, where the line between accredited media member and amateur e-reporter is almost completely blurred. …
Crucial crisis management advice for a common conundrum Editor’s note: Many thanks to crisis management/community relations pro Judy Hoffman for allowing us to publish the following article. Perhaps you have heard the term “ambush interview.” It can mean several different things to media trainers like myself. The dictionary defines ambush as …
High marks for reputation management via YouTube Early last month, FedEx came under fire when video of a deliveryman literally hurling a computer monitor over a customer’s fence went viral. Although the video drew millions of hits almost instantly, FedEx’s crisis management team wasn’t far behind. Taking the sage path …
