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Tag Archive

Below you'll find a list of all posts that have been tagged as “#PluckEZChicken”

Panera Needs Social Media Crisis Management after Campaign Backfires

Posted on: 30, Jul 13

Erik Bernstein July 30, 2013 crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, strategic reputation management, Twitter 1 Comment

Stop, think and listen – a necessary social media pre-publishing fire-drill Panera Bread wanted to give the fact that it uses only antibiotic-free chicken a little PR boost, so it did what many organizations are doing and took to Twitter. The popular fast-casual chain created a new profile, @EZChicken, complete …

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@EZChicken#PluckEZChickencrisis communicationscrisis managementCrisis PreventionCrisis ResponseErik Bernsteininternet crisis managementinternet reputation managementJonathan Bernsteinonline reputation managementPaneraPRpublic relationsreputation managementsocial mediasocial media crisis managementsocial media reputation managementTwitter

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