Don’t point outrage in your own direction with an inappropriate “tribute” share Cinnabon’s Carrie Fisher tweet is the latest in a long string of inappropriate social media shares following the death of public figures. One concerning trend is that the majority of these faux pas have come from organizations large …
Looking for a new year’s resolution? How about getting that reputation in gear? As the year winds down we’re seeing a big bump in the number of calls asking for help with online reviews. Yelp and Google are the most impactful of course, followed by Facebook and then a pile of …
[Editor’s note: This article was submitted to us by reader and small business owner Sarah Smith. If you would like to submit an article for our blog we’d love to see it, get in touch at [email protected].] Employee engagement and a strong reputation are linked in several ways. Employees who …
A CDC Guide to Winter Dangers With bitter cold in the forecast for much of the country we thought it relevant to share this CDC infographic covering procedures to avoid, spot, and treat both frostbite and hypothermia. For more winter weather tips you can visit the CDC’s page covering the …
Ducking responsibility is not an option Accountability is a word that’s thrown around a lot, usually by an angry mob of investors or other stakeholders just before they grab the proverbial pitchforks. And while it certainly appears in boardroom talks as well, dangerously often it’s as an abstract construct and …
115 facts about #socialmedia Social media is hardly new at this point, but that doesn’t mean things like who’s using it, how it’s being used, and best practices to stay out of trouble aren’t constantly in flux. We’ve found that one of the best ways to stay up to date is …
Understanding how to keep your data secure [Editor’s note: This guest post came to us from the experts at Australia-based The Service Manager. If you have a submission you think may be a fit for our blogs we’d love to see it, contact [email protected] for more information.] Data security, among …
How do you address allegations of illegal dumping and a $40m fine? While a “magic pipe” might sound like something Alice’s caterpillar friend would enjoy, the Princess Cruises definition was quite a bit less whimsical and altogether more disgusting. A Department of Justice investigation has revealed that Princess was, among …
Paying back shareholders isn’t the only thing needed to pull the electronics giant out of crisis When you take a financial hit like Samsung has you’re going to be hearing from a lot of angry investors, and everyone single one will want to know exactly what you’re doing about the …
Reduce the risk factors for online marketing Creating your own hashtag for use on social media is a great way to connect discussions about a specific marketing campaign, product, or event. But, they’re also the perfect target for those looking to push their own agenda or simply cause you grief. “Hashtag …
[Editor’s note: Thank you to our colleague and frequent contributor Tony Jaques for submitting this post on crises created by rogue employees and the excuses that often follow.] Blaming a rogue employee or system failure is a pretty popular crisis strategy. But one of the most notorious cases of blaming …
When false ‘facts’ become headlines We use words like hoax, misinformation, and untruth, but the deceptively simple “fake news” describes one of the most common modern causes of reputation issues so very well. Media outlets today are in a frenzy of competition, each battling to publish stories that will get generate …
Prepare before nasty weather comes your way “By the time you hear the thunder, it’s too late to build the Ark.” — Unknown We would love to learn who first dropped this quote, because it’s a brilliant one. Though there has been increased interest in crisis preparedness in recent years, …
Taking basic precautions can help protect your devices The massive botnet attack that disrupted internet traffic in late October, powered by malware known as Mirai, was many people’s first exposure to the fact that household items can be hijacked for nefarious purposes. Experts have been talking about the dangers inherent …
Staying one step ahead of issues helps mitigate damage Knowing where different types of crises originate is a great way to focus on how to A) prevent them from happening in the first place, and B) respond when an unpreventable issue occurs. This infographic, from digital strategist Christian Faller, looks at …
