When your rating drops on review sites, it’s time for a quick crisis management response While sometimes it’s tempting to think of crisis management solely in terms of celebrity misbehavior, CEO apologies, and glitzy trial cases, those aren’t exactly everyday …
3 Online Review Tips for 2017
Looking for a new year’s resolution? How about getting that reputation in gear? As the year winds down we’re seeing a big bump in the number of calls asking for help with online reviews. Yelp and Google are the most impactful …
Yelp Wins in Court Again: Why a Lawsuit Won’t Fix Your Reputation
Why suing to have negative reviews removed is a waste of money “We’ll have our lawyer contact Yelp and they’ll remove the review”. It’s a common response from organizations who have seen damage from negative online reviews. It’s also dead wrong. Yelp …
Detailing the Importance of Online Reputation
Facts and figures regarding your Internet image Establishing and maintaining a positive online reputation is essential to success no matter what your organization does. The infographic below, created by Towergate Insurance, is one of the most comprehensive we’ve ever seen, …
Is it Time to Invest in Online Reputation Management?
With reputation translating into serious bucks you can’t afford to let yours slip Online reputation can make or break an organization today. Studies show Yelp rankings alone can raise revenue 5-9% for each one-star increase in rating, meaning helping to nurture …
[Infographic] Top Facts about Online Reviews
Essential info to help you manage reputation As much as many would like to believe they can ignore them, fake them, or land five-star ratings without going the extra mile, online reviews play a role in nearly every business today. …
Hotels, Reviews, and Reputation
Proof that reviews and the reputation they create have an impact on your bottom line Although it’s widely accepted today that positive reviews are important, for many businesses spending time and money on managing those reviews is an afterthought. To …
Fake Online Reviews and Your Business
Could this case set a new precedent when it comes to online reputation management and the law? No sooner did we finish discussing the fact that Yelp itself acknowledges 16% of the reviews submitted to its site to be fakes …
The BBB & Reputation Responsibility
The health of your reputation relies on you The notorious Los Angeles chapter of the Better Business Bureau has been shut down by its national parent organization. The move, which many L.A. business owners could have told you is long …