So You Got A Bad Review. Now What?

Erik Bernstein internet crisis management

So You Got A Bad Review. Now What? When your rating drops on review sites, it’s time for a quick crisis management response While sometimes it’s tempting to think of crisis management solely in terms of celebrity misbehavior, CEO apologies, and glitzy trial cases, those aren’t exactly everyday situations for …

3 Online Review Tips for 2017

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Looking for a new year’s resolution? How about getting that reputation in gear? As the year winds down we’re seeing a big bump in the number of calls asking for help with online reviews. Yelp and Google are the most impactful of course, followed by Facebook and then a pile of …

Yelp Wins in Court Again: Why a Lawsuit Won’t Fix Your Reputation

Erik Bernstein online reputation management 1 Comment

Why suing to have negative reviews removed is a waste of money “We’ll have our lawyer contact Yelp and they’ll remove the review”. It’s a common response from organizations who have seen damage from negative online reviews. It’s also dead wrong. Yelp in particular has been at the center of a number …

Detailing the Importance of Online Reputation

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Facts and figures regarding your Internet image Establishing and maintaining a positive online reputation is essential to success no matter what your organization does. The infographic below, created by Towergate Insurance, is one of the most comprehensive we’ve ever seen, and contains a plethora of information about online reputation management: …

Is it Time to Invest in Online Reputation Management?

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With reputation translating into serious bucks you can’t afford to let yours slip Online reputation can make or break an organization today. Studies show Yelp rankings alone can raise revenue 5-9% for each one-star increase in rating, meaning helping to nurture and grow your reputation has a direct translation to making …

[Infographic] Top Facts about Online Reviews

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Essential info to help you manage reputation As much as many would like to believe they can ignore them, fake them, or land five-star ratings without going the extra mile, online reviews play a role in nearly every business today. Learning about the experiences of peers and other influences is …

Hotels, Reviews, and Reputation

Erik Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, public relations, reputation management, social media Leave a Comment

Proof that reviews and the reputation they create have an impact on your bottom line Although it’s widely accepted today that positive reviews are important, for many businesses spending time and money on managing those reviews is an afterthought. To illustrate just how important managing your online reputation really is, …

Fake Online Reviews and Your Business

Jonathan Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Could this case set a new precedent when it comes to online reputation management and the law? No sooner did we finish discussing the fact that Yelp itself acknowledges 16% of the reviews submitted to its site to be fakes (which leaves, in our opinions, a significantly higher actual number …

The BBB & Reputation Responsibility

Erik Bernstein crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, Jonathan Bernstein, online reputation management, public relations, reputation management, social media Leave a Comment

The health of your reputation relies on you The notorious Los Angeles chapter of the Better Business Bureau has been shut down by its national parent organization. The move, which many L.A. business owners could have told you is long overdue, came as a result of the chapter’s, “pay for …