Below you'll find a list of all posts that have been tagged as “reputation management”
Reduce the risk factors for online marketing Creating your own hashtag for use on social media is a great way to connect discussions about a specific marketing campaign, product, or event. But, they’re also the perfect target for those looking to push their own agenda or simply cause you grief. “Hashtag …
When false ‘facts’ become headlines We use words like hoax, misinformation, and untruth, but the deceptively simple “fake news” describes one of the most common modern causes of reputation issues so very well. Media outlets today are in a frenzy of competition, each battling to publish stories that will get generate …
Setting the tone for nearly 2,000 pending cases A St. Louis jury deliberated for barely three hours before returning with a $70 million award for a woman who claimed decades of using baby powder resulted in her being diagnosed with ovarian cancer. Johnson & Johnson has been battling claims like …
Say farewell to our flame-prone friend After months of Galaxy Note 7’s bursting into flames, even after swapping battery suppliers and making major changes to the device’s firmware, Samsung announced yesterday that it was permanently calling it quits on production and sales of its flagship smartphone. A serious of crisis management failures – …
Designers thought they were respecting Pacific Island culture, but critics disagreed Okay, we get it. If you’re Disney, and putting out a fall movie starring Dwayne “The Rock” Johnson, then you’d like to cash in on that fact with a Halloween costume. But…maybe someone should put the brakes on when …
Don’t get caught with your pants down when it comes to harmful misinformation The Right Honorable Sir Winston Churchill knows a thing or two about crisis management, having been a driving force in UK politics through the first and second World Wars. His career requires little recap, so let’s move directly …
Reputation Versus Expectations in the Autonomous Vehicle Industry By Jonathan Bernstein & Grayson Brulte The severity of reputation crises is inversely proportional to the expectations stakeholders have about the organization or individual in crisis. [Jonathan Bernstein] One of many reasons for close integration of crisis preparedness and operational planning is …
Simple steps to improve your online reputation management Your reputation is your most valuable asset, yet the vast majority of companies don’t take basic precautions to protect their own until they’re knee-deep in a mess. You can’t avoid every crisis, but you can create a cushion of goodwill and positive …
Would the tech company behind this creation show a human side, or deliver a response that raises questions about compassion? For the many companies pushing automation and robotics as the wave of the future, the scenario is a nightmare — a 300 lb security robot knocks down and runs over …
Smart sensors help prevent foodborne illness crises and loss We’ve discussed the crisis management risks that accompany the “Internet of Things”, or linking of just about every device to the ‘net. Despite those dangers, the IoT also brings opportunities to prevent and spot risks before they become major problems. In the wake …
Catching product issues before they create big problems is key to reducing the reputation impact of recalls There has been a serious increase in recalls over the past several years. In large part this is due to greater awareness – consumers are VERY aware of how to let companies and their peers …
Evaluating the social network’s crisis messaging Data breach announcements aren’t the big news that they once were, in large part because just about all of us have received several by now. That said, people are still (quite understandably) concerned when they know their data has been exposed, and how you …
WARNING: While this post does not contain NSFW images there is NSFW text displayed in the screencaps below. Mike Webb is an independent candidate running for Congress in Virginia, and earlier this month he caused quite a stir when he posted a screenshot to Facebook that clearly displayed two tabs …
Being ready in advance is key to mitigating damage Social media mishaps can turn into crises in the blink of an eye. The best way to prevent a single incident from turning into a costly crisis is to leap into action the minute you spot the warning signs. You can’t …
Will a tasteless statement lead to reputation damage? [4/25/2016 – 9:26 am] We’re often writing about situations in the past, but today we have the opportunity to look at a still-evolving crisis. Yesterday, product promotion site AppSumo posted a listing for a phone stand which included an inexplicable crack at Parkinson’s …
