By Jonathan Bernstein This article originally appeared in Arizona Attorney magazine, publication of the Arizona State Bar, and has since been slightly edited. Which of the following statements about a jury, civil or criminal, are true? Prospective jury members never lie regarding their advance bias about a case. Jury members …
Jonathan Bernstein Speaks Out About Crises in the News
Crisis Management Media Interviews 03.02.15 International Business Times Will SeaWorld’s New Marketing Campaign Keep It Afloat In The Wake Of ‘Blackfish’? 02.11.15 WSJ Video Jonathan Bernstein talks to Wall Street Journal Video about Brian Williams 02.03.15 The Baltimore Sun Episcopal leader suspected Cook was drunk days before installation as …
Crisis Management For When the Media Goes Too Far
Crisis Management For When the Media Goes Too Far By Jonathan Bernstein Expanded from version originally written for Arizona Attorney Everyone expects journalists to be pushy, to report facts less-than-accurately at times and to insist on a level of access to information that makes both attorneys and PR professionals cringe. …
Integrating Public Relations and Legal Strategy: Responding to Activism
By Jonathan Bernstein As Written for Arizona Attorney Crisis: an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse(Webster’s New Collegiate). The CEO of Alpha Corporation* was beside himself. “All we did was get permission to use a lower-cost manufacturing …
The Role of the Vulnerability Audit in Crisis Prevention
By Jonathan Bernstein As Written for Arizona Attorney A severely neglected aspect of crisis communications is crisis prevention. Prior to suffering their first major crisis, few organizations invest the time necessary to take a hard look at their own vulnerabilities except in the context of legally required risk management. A …
The Role of Crisis Management In Pre-Investment/Acquisition Due Diligence
The Role of Crisis Management In Pre-Investment/Acquisition Due Diligence DUE DILIGENCE: “The process of investigation, performed by investors, into the details of a potential investment, such as an examination of operations and management and the verification of material facts.” (Source: InvestorWords.com) Why is crisis management an important part of due …
How Much Pain Does It Take?
When it comes to crisis prevention we’re often left asking, “How Much Pain Does It Take?” By Jonathan Bernstein [This article was first published in April 2015, edited and published again in October 2017, and now modified further to reflect more current events. Sadly, however, the problem remains!] What do …
Creeping, Slow-Burn and Sudden Crises
Creeping, Slow-Burn and Sudden Crises In facing virtually any imaginable crisis management or crisis communication situation over the years, and through discussions with our team of consultants, we’ve determined that most crises can be divided into one of three categories. Types of Crises 1. Creeping Crises – foreshadowed by a …
Companies Unprepared To Manage Recalls
Companies Unprepared To Manage Recalls Though this article was originally written in 2005, the lessons hold true. In the past 15+ product recalls have only grown in terms of scope and the attention they receive from both mainstream media and internet users. There will be more than 1,000 recalls of …
The 10 Steps of Crisis Communications
The 10 Steps of Crisis Communications By Jonathan Bernstein Every organization is vulnerable to crises. The days of playing ostrich – burying your head in the sand and hoping the problem goes away – are gone. You can try, but your stakeholders will not be understanding or forgiving because they’ve …
The Dangers of Oversharing
Watching what you post is a must for both personal and business crisis management Sharing on social media seems innocent enough to most, but it can create all sorts of issues. One of the most common, and most damaging, is oversharing of personal info. As you can see in this …
Erroneous College Acceptance Letter Spark Crisis
Flawed process devastates 800 eager students About 800 applicants to Carnegie Mellon’s elite master’s program for computer science had a brief moment of excitement before their hopes were dashed after receiving erroneous acceptance emails from the university. The emails were sent on a Monday, and by mid-day Tuesday Carnegie Mellon’s …
Krispy Kreme’s KKK Crisis
“We didn’t know” is a weak excuse these days Krispy Kreme was left apologizing after a store in Hull, England started promoting “KKK Wednesday”. Meant to stand for “Krispy Kreme Klub”, the promotion was shared on the popular doughnut shop’s UK Facebook page and quickly drew shocked reactions from stakeholders, …
UCLA Using ‘Net for Superbug Outbreak Crisis Comms
Becoming a go-to the source for information is a proven crisis management tactic The deadly “superbug” outbreak at UCLA Medical Center that left seven sick, two dead, and 179 potentially exposed to bacterial infection has made headlines across the country. Several news stories we reviewed referred to statements from Medical …
Guest Post: Too Much Joy About Brian Williams
[Editor’s note: This guest post comes to us courtesy of Andrea Obston, president of Andrea Obston Marketing Communications, LLC., and touches upon a topic we felt relevant to today’s social climate.] There’s been entirely too much joy floating around about Brian Williams’ fall from grace. Folks are either wagging their …