Lose people’s trust, and you lose it all. Credibility is everything when it comes to business and reputation. If people can believe what you say about yourself or your product, then you’ll have an easy time selling. Start lying, however, …
FedEx Gets Crisis Management Right
High marks for reputation management via YouTube Early last month, FedEx came under fire when video of a deliveryman literally hurling a computer monitor over a customer’s fence went viral. Although the video drew millions of hits almost instantly, FedEx’s …
Get Your Story Straight
Lying is a slippery slope Massachusetts Lieutenant Governor Timothy Murray wrecked his state-owned Crown Victoria sedan on November 2nd. Initially Murray said he was driving within the speed limit and wearing a seat belt when he hit some black ice. …
Get Prepped for Crisis Management
Is your crisis prevention plan ready? There are many analogies that can apply to crisis management, but we particularly liked a recent post by Rachel Hedstrom, APR The Gentry Agency. on the LiveProcess blog that compared the process to a workout …
AAA’s Wrong Way Crisis Management
Dishonest promotion causes reputation damage We’re always fans of businesses using charitable-type events or offers to promote their reputations. Run things the wrong way though, and you’ll find yourself in crisis management mode instead of reaping in the praise. When …
You Might Be a Crisis Manager If…
Jeff Foxworthy, eat your heart out. It’s easy to make jokes about rednecks. Try making jokes about crisis management! The Foxworthy influence MIGHT just be recognized in the one-liners that follow. I invite readers to add their own via blog comments. …
Take Shelter!
Social media scare in Jersey The unfamiliar noise from Jaclyn Boruch’s cell phone startled her. She reflexively grabbed it. What she saw next scared her. In bold red letters were the words “CMAS Alert” followed by “Civil Emergency in this …
Did Someone Break the Delete Button?
Sometimes the right crisis response is to delete Retailer Lowe’s is in the midst of a social media breakdown, as thousands of racist comments flood a post on their Facebook page explaining why it’s pulled advertising from the TLC show, …
PayPal Loves Cats, Hates People
Weak crisis response leads to reputation damage Early last week, PayPal found itself on the receiving end of a Facebook beat down when it suddenly put a halt to the “Secret Santa” charity drive being run by Regretsy.com (careful, content …
What’s Your Reputation Worth?
Putting a price on complacence Mismanaging your reputation is almost guaranteed to cost big bucks, yet even multi-billion dollar organizations tend to gloss over this crucial part of crisis management. The main reason corporate execs offer is that they believe …
The Shape of Crisis Communication
How much has the game changed? The rise of social media was said by some to indicate the beginning of a reclusive state, where communication was done from our individual devices while everyone stayed at home, or in the office. …
Crisis Management in the Real World
Fictional story prompts real talk A new movie, “Margin Call,” seeks to give audiences a glimpse into the world of fast paced, high level crisis management. While it misses the mark in terms of reality, Forbes business writer Coeli Carr …