Getting the Most out of Your Press Releases

Erik Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Maximize effectiveness and ROI While social media and digital communications are getting all the buzz, a strong press release still has its place in both traditional PR and crisis management. So, what exactly makes for a good press release? VerticalResponse offered their thoughts in this helpful infographic: The BCM Blogging …

Search Engines and PR Success

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management Leave a Comment

If nobody can see your content, what good is it doing? Let’s face it, nobody is scrolling through pages and pages of a search for anything. These days, not being on the front page of a Google search is almost as good as not being there. Whether you’re doing traditional …

Crisis Management Quotables…on Living Up to Your Words

Erik Bernstein crisis communications, crisis management, crisis management quotables, crisis management quotes, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

A lesson on the value of walking your talk Although executive coaches are often lampooned, those who truly know what they’re doing impart some impressive lessons upon their pupils. Steve Farber is a particularly quotable one, and you’ll quickly see why we’ve selected the line below as our Crisis Management …

Ubisoft and The Connection Between Crisis & Share Price

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Lose reputation, lose money Losing reputation will cost you money. While this correlation was sometimes nebulous in the past, more and more cases are coming to light that show crises having a direct impact on share price, a stat no C-suiter can ignore. Ubisoft’s “Assassin’s Creed” games have made up …

Crisis Management Risks in the Cloud

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The risks that come with working “in the cloud” Many organizations are making use of cloud storage to facilitate a global workforce and simplify sharing and storage, but far fewer are implementing crisis prevention plans to keep this double-edged sword from slicing them wide open. Security firm Adallom recently published …

Cheeky Crisis Management Advice for Congress

Jonathan Bernstein crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, Jonathan Bernstein, political crisis management, PR, public relations, reputation management, Weiner Awards Leave a Comment

CNN takes a jab at members of Congress and their frequent self-imposed crises Lawmakers have been landing themselves at the center of scandal since, well, forever. While in the past rumor and innuendo swirled around the Washington elite, the digital age has brought their bad behavior into the limelight. To …

“Blackfish” a Whale of a PR Problem for SeaWorld

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Any PR is good PR? Think again. Recent years have seen the old adage, “any PR is good PR” disproven on a regular basis, and the story of Seaworld in the wake of “Blackfish”, the documentary that cast a dark light on the park’s operations, is another prime example. SeaWorld …

Takata’s Crisis Management – as Faulty as its Airbags?

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, PR, public relations, recall, reputation management 1 Comment

Poor communication in the wake of crisis can quickly lead to catastrophe Takata, the company behind the faulty airbags that have led to widespread vehicle recalls, was already taking serious heat from its clients. Now, allegations from former employees that executives ordered technicians to destroy the results of tests conducted …

Crisis Management Quotables…on Looking Confident

Erik Bernstein crisis communications, crisis management, crisis management quotables, crisis management quotes, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Seeing is believing when it comes to having competence and confidence to get the job done World-class athletics are not only about the physical battle, but the mental game. A perfect example is Arthur Ashe, who combined extraordinary talent with superb understanding of a winning mentality to break barriers and …

Home Depot’s Continued Crisis Management

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A small change that resulted in a massive improvement in communications We wrote about Home Depot’s initial crisis management for its recent data breach and how it was lacking in compassion, and it looks like the company’s learned something from the experience. Following the announcement that the company had also …

Crisis Management Quotables…on the War for Reputation

Erik Bernstein crisis communications, crisis management, crisis management quotables, crisis management quotes, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Your good name has never been more valuable You’ve probably never heard of Abbott Laboratories, an American pharmaceutical and healthcare product company, but considering the fact that it spans some 130 countries and can boast revenues of over $30 billion annually, it’s fair to say that it’s a massive, successful …

CurrentC Needs Crisis Management after Data Breach

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, cybersecurity, data breach, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Losing trust before you get off the ground can be devastating Mobile payment is a hot field right now, and it looks like whoever comes out as the clear favorite is going to reap serious benefits. One newcomer to the field, CurrentC, has already encountered a major hurdle in the …

Crisis Management Quotables…on Breaking Habits

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Handled well, crises can leave you stronger in the end Norman Cousins was an American political journalist and world peace advocate whose empathetic views on the human condition I greatly admire. This same empathetic viewpoint is priceless in crisis management, as you can see from the quote below: “Man is …

Preparing for a Vampire Attack (and other crises to boot)

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Crisis management tips for emergencies both supernatural and of this Earth No matter what types of emergencies your organization may face, there are some basic steps anyone can take to get ready. The folks at Omnilert know that, and to help they’ve put out a new white paper titled, “Combating …

Crisis Management Quickies: Attacking the Root

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The best crisis management in the world can’t help if you don’t fix the root of the problem When it comes to crisis management, messaging and tactics can be used to mitigate damage and alter stakeholder perceptions, but there’s one simple fact that is often overlooked – you have to …