A look at an all-too-common cause of crisis Whether it’s exposing client data or losing corporate secrets to unknown competitors, failing to secure sensitive information can quickly create a crisis. But, despite the high profile examples we’ve seen over the past couple years, an “it won’t happen to me” attitude …
Flipping out is not an option Composure is everything, and whether you’re a public figure or an ordinary Joe, blowing up in front of anyone with a recording device can quickly make you headline material. The Cincinnati Reds have been having a tough time recently, and manager Bryan Price finally lost …
Don’t let nasty new domains create trouble for your org We often caution clients to snap up URL’s like yournamesucks.com or yournamescam.com in order to protect themselves, but a newly approved domain is taking that issue to a whole new level. Starting in June, .sucks domains will go on sale …
Stats and info that will improve your communication capabilities Nonprofits typically have a mission of doing good, but unfortunately that doesn’t mean they don’t have their fair share of sticky communication situations. We think you’ll find this infographic, from the 2015 Nonprofit Communications Trends Report, useful for any organization’s communication …
Staying on top of changes in media is a must Knowing how to work and optimize contact with the media is crucial in any type of public relations. This isn’t like riding a bike, however. You need to constantly be educating yourself on the latest changes if you want to …
[Editor’s note: This post, originally published in Jeff Chatterton’s Winning Reputations newsletter, provides a perfect example of how using the wrong language can completely disrupt the message you’re trying to get across.] Brussels Airlines has launched an international ‘image makeover’ campaign in an effort to disassociate Africa from the horrible …
Whether you’re doing crisis management or pumping out ads, a solid online reputation is a must If you’re not already putting effort into managing your organization’s online reputation you’re well behind the curve. The Internet, and what people say about you there, is perhaps THE largest single influence in how …
Helping stakeholders to see things as you do is a core aspect of all public relations Stuart Ewen is a man of many hats, including historian, author, professor, and artist. Ewen is also a highly esteemed expert on that ever-present factor we know as the media, and it’s that knowledge …
Before you launch that “hot” new hashtag, stop and think about what could go wrong What’s it going to take for people to learn that you can’t just slap up a hashtag and assume the outcome will be a positive one? From huge organizations like McDonald’s and British Gas to …
