Below you'll find a list of all posts that have been tagged as “online reputation management”
Major brands backing Games prepare nervously for potential troubles The Sochi Winter Olympics is indisputably the most tense Olympic Games in many years. Mired in politically-charged debate since the announcement of its location, concerns over everything from mass protests and flash mobs to acts of terrorism have everyone involved on …
Another social media #fail from a big brand It seems every holiday brings new mistakes from retailers who seem hell-bent on using them to promote product, hurling common sense to the wayside in the process, and then acting shocked when they’re forced to do crisis management in response to a …
To post, or not to post? In today’s business world, it’s important to build your own personal brand online. This means that, just as any business would, you need to set some crisis management rules for yourself in regards to what you put out there for the world to see. …
When it comes to crisis management, choose your wording carefully to avoid giving the wrong impression LinkedIn’s new Intro app has information security experts sweating. Why? The app, which inserts profile information about the sender into emails you receive, intercepts emails and passes them through LinkedIn servers before they reach …
What goes around, comes around in the world of business Leo Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century, and for good reason. In a time when advertising meant putting out copy-heavy ads in which consumers had to have a …
An ugly joke and no crisis management leaves the network deluged in social media hate NBC’s annual New Years Eve bash was tainted by a thoughtless, tasteless, and downright stupid joke cracked by comedian Natasha Leggero, a guest on the show. We’ll let you see the clip first, then talk …
Burger giant can’t seem to get things right when it comes to the web McDonald’s can’t seem to figure out web content, and whether it’s just bad luck and repeated misunderstandings or a sign of just how out of touch company leadership is, having to repeatedly do crisis management for …
What would you do in this situation? It seems not a day goes by where some organization or another isn’t doing crisis management for a social media mishap. Nokia New Zealand’s Twitter account was the victim of a strange incident recently where a single post with the words, “Fuck you” …
The retail behemoth is taking on negative social media sentiment Even organizations that have embraced social media are still unsure as to how to best cope with negative comments online. While it’s commonly accepted that you can ignore those who are simply out bash you, or troll, what happens when …
Twitter is not a private discussion, your statements are there for all to see! The UK Twitter crowd got their own show of spectacularly bad social media crisis management earlier this month, and it all started with this tweet: MASSIVE thanks to the @secret_plumber van reg no SL62FKG for almost …
Another nominee, and a personal crisis management lesson for the young’uns While we certainly knew there were a lot of social media mistakes happening all around us, the launch of the Weiner Awards has resulted in our being told of an absolutely staggering number of outrageous incidents requiring serious crisis …
[Editor’s note: We’re happy to announce the first-ever Weiner Awards, a fun way to remind everyone out there that the way you use social media can bring some seriously nasty consequences!] LOS ANGELES, December 10, 2013 — Have you ever horrendously embarrassed yourself using social media? You send a Tweet, …
Terrible handling of a huge disaster When you choose to ignore a crisis and bury your head in the sand, you need to remember what part of you is sticking up for the world to see. Obviously nobody at the North Dakota Health Department got the memo on that one, …
Crisis management mistake exposes antiquated thinking at the international airline The recent Thai Airways mishap, in which a jet skidded off of a Bangkok runway, isn’t terribly unusual for an airline. Don’t get us wrong, any incident involving even a minor plane crash is going to attract coverage, but it …
Rough seas lead to valuable lessons Learning vicariously through others who have endured crises is one of the very best (and least painful) ways you can better your own crisis management ability. Early this year we wrote, repeatedly, on Carnival Cruise Lines’ failures to do proper crisis management, but they …
