Improve Your Online Reputation this Summer

A strong online reputation has quite a few benefits Getting serious about online reputation management is a win on many fronts. You’ll draw in more customers, head of crises before they can get started, and build a cushion of goodwill …

5 Steps to Monitoring Your Online Reputation

A key component to any Internet reputation management plan Without a doubt, reputation is your most valuable asset, and these days the fate of that asset will be decided online. Before you can even begin to consider how to best …

#myNYPD and Why Social Media Managers Need #CrisisPR Training

A dangerously overlooked aspect of social media management Twitter hashtag hijackings have been happening faster than we can cover them. The shellacking the New York Police Department took as a result of attempting to employ the #myNYPD hashtag was just …

Drunk Driver May Head to Jail for Social Media #Fail

Another candidate for the 2014 Weiner Awards Several of this year’s Weiner Award nominees have cost themselves serious money, lost reputation, and derailed their own careers, but so far none of them put themselves on a path to the slammer…until …

Revealing Photos Land Candidate in Running for Weiner Awards

Don’t hurt your reputation by leaving private photos where the world can see Shoving their face between the breasts on a mannequin, sitting buck naked in a hammock drinking a beer, and stripping at a party. Sounds like Spring Break …

Jenny McCarthy’s #JennyAsks Hashtag Hijacked

The dangers of social media self-promotion Twitter hashtag hijackings have become a common form of both protest and entertainment for the Internet crowd. McDonalds has run awry of this several times recently, most notably with its #McDStories campaign that drew …

Tips for Social Media Crisis Management Success

You WILL find yourself doing social media crisis management sooner rather than later By now pretty much everyone will admit the need to be prepared for social media crisis management, but far fewer can honestly say they’re ready to cope …

Execs Neglecting Social Media Crisis Management

Dangerous lack of concern for social media issues among company leadership creates reputation risk Situations like the recent Hot Pockets recall, where a supply chain problem spiraled quickly into a crisis on Facebook and Twitter, are proof of the new …

Social Media Defamation Costs Youngster $105k

Don’t create a costly social media crisis That things you say or do on social media have real-life repercussions is undeniable, and with legal precedents now being set in countries around the world you’d better believe ignoring this fact can …

We’d Take Mike Rowe on our Crisis Team

[Editor’s note: A big thank you to frequent contributor Kim May for sending this case our way! If you spot a story you think would be a good fit for our blogs, email erik@bernsteincrisismanagement.com] Whether you agree with his position …

Fake Online Reviews and Your Business

Could this case set a new precedent when it comes to online reputation management and the law? No sooner did we finish discussing the fact that Yelp itself acknowledges 16% of the reviews submitted to its site to be fakes …

Social Media Crisis Management and the T-Word

Deleting legitimate complaints is asking for trouble Transparency has been king of the buzzwords for a while now, and for good reason – stakeholders like knowing what’s going on, good or bad, with the organizations they care about. What they …

Online Crisis Management: Watching the Web

The earlier you spot trouble, the easier it is to mitigate damage We really can’t stress it enough, keeping tabs on your online reputation is absolutely vital to crisis management today. The ‘net is where you’re going to catch little …

Crisis Management Advice for Sochi Sponsors & You

Major brands backing Games prepare nervously for potential troubles The Sochi Winter Olympics is indisputably the most tense Olympic Games in many years. Mired in politically-charged debate since the announcement of its location, concerns over everything from mass protests and …

The Gap’s MLK Advertising Gap Hurts Reputation

Another social media #fail from a big brand It seems every holiday brings new mistakes from retailers who seem hell-bent on using them to promote product, hurling common sense to the wayside in the process, and then acting shocked when …