Should I Post This? A Social Media Flowchart

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, Facebook, Jonathan Bernstein, public relations, reputation management, social media, social media crisis management, social media reputation management, strategic reputation management, Twitter Leave a Comment

To post, or not to post? In today’s business world, it’s important to build your own personal brand online. This means that, just as any business would, you need to set some crisis management rules for yourself in regards to what you put out there for the world to see. …

LinkedIn’s Not-So-Convincing Intro Defense

Jonathan Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

When it comes to crisis management, choose your wording carefully to avoid giving the wrong impression LinkedIn’s new Intro app has information security experts sweating. Why? The app, which inserts profile information about the sender into emails you receive, intercepts emails and passes them through LinkedIn servers before they reach …

Worst Weiners Honored for Acts of Social Media Darwinism

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media, social media crisis management, social media reputation management, Weiner Awards 1 Comment

Winners of the 2013 Weiner Awards Announced [Editor’s note: The Weiner Awards winners have finally been decided by our panel of expert judges, so without further ado, here is the official announcement!] LOS ANGELES, Jan. 7, 2014 /PRNewswire/ — Social media has made it easier than any time in history …

Nokia’s Quick Social Media Crisis Management for F-Bomb Tweet

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, reputation management, social media, social media crisis management, social media reputation management, Twitter Leave a Comment

What would you do in this situation? It seems not a day goes by where some organization or another isn’t doing crisis management for a social media mishap. Nokia New Zealand’s Twitter account was the victim of a strange incident recently where a single post with the words, “Fuck you” …

“No More Free Shots” – Walmart’s Social Media Crisis Management Policy

Erik Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

The retail behemoth is taking on negative social media sentiment Even organizations that have embraced social media are still unsure as to how to best cope with negative comments online. While it’s commonly accepted that you can ignore those who are simply out bash you, or troll, what happens when …

Social Media Crisis Management #Fail: The Secret Plumber

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, Twitter, Weiner Awards Leave a Comment

Twitter is not a private discussion, your statements are there for all to see! The UK Twitter crowd got their own show of spectacularly bad social media crisis management earlier this month, and it all started with this tweet: MASSIVE thanks to the @secret_plumber van reg no SL62FKG for almost …

Campaign Aide Lands Herself in the Running for a Weiner Award

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, reputation management, social media, social media crisis management, social media reputation management, Twitter, Weiner Awards Leave a Comment

Another nominee, and a personal crisis management lesson for the young’uns While we certainly knew there were a lot of social media mistakes happening all around us, the launch of the Weiner Awards has resulted in our being told of an absolutely staggering number of outrageous incidents requiring serious crisis …

Obama’s #FuneralSelfie #Fail

Jonathan Bernstein Crisis Prevention, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media, social media crisis management, social media reputation management, Weiner Awards Leave a Comment

Could the President REALLY have been foolish enough to shoot this selfie ? You would expect the President of the United States to be well-versed in the ways of decorum and aware of the image he’s projecting ANYTIME he’s in public – especially when it comes to events like, say, …

The Weiner Awards – Recognizing Social Media Darwinism at Work

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, reputation management, social media, social media crisis management, social media reputation management, Twitter, Weiner Awards Leave a Comment

[Editor’s note: We’re happy to announce the first-ever Weiner Awards, a fun way to remind everyone out there that the way you use social media can bring some seriously nasty consequences!] LOS ANGELES, December 10, 2013 — Have you ever horrendously embarrassed yourself using social media?  You send a Tweet, …

Reputation is Your Most Valuable Asset

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, PR, public relations, reputation management, social media reputation management, strategic reputation management Leave a Comment

Without a strong reputation, your organization is in serious trouble We have a saying that is core to our crisis management, and really, business as a whole, philosophy – “your reputation is your most valuable asset.” Never has this been more true than in the past few years, and as …

Crisis Management Time for Luluemon after Dallas Store Bashes Charity

Erik Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Facebook, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, Twitter 1 Comment

Didn’t think we needed to say it, but don’t talk smack about charitable organizations… [Editor’s note: This post was written before the latest uproar over comments from Luluelmon’s CEO regarding body types, which we’ll be covering tomorrow!] Yoga outfitter Lululemon (say that three times fast) won acclaim for its handling …

The Advantages of Multimedia Crisis Management

Jonathan Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media crisis management, media relations, online crisis management, online reputation management, PR, public relations, reputation management, social media crisis management, social media reputation management Leave a Comment

Try a multimedia approach to help your crisis communications grab stakeholder’s attention Let’s be realistic – ANY communication you’re putting out these days is just a drop in the Internet Sea. How can you help ensure people, and specifically your stakeholders, receive and understand your message in a crisis situation? …

Social Media Crisis Management: Don’t Drink and Post

Jonathan Bernstein crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Should you really even need to be told? Most people wouldn’t hold a press conference or shareholder meeting after spending a few hours at the bar, yet for some reason many of those same people feel strangely comfortable sharing to social media when they’re in the midst of tying one …

Business Insider CTO Canned Over Twitter Posts

Erik Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, strategic reputation management, Twitter Leave a Comment

Not watching what you say and do on social media can cost you dearly Last week, Business Insider CTO Pax Dickinson joined the continuously swelling ranks of those who have lost their jobs because of careless social media use. Dickinson was (quite understandably) canned the day after being called out …

The Next Generation of Crisis Communication Pros

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Newcomers to the field bring hunger, fresh perspective Graduates of communications programs are leaving school more prepared than ever to do the daily work required to excel in the fields of PR and crisis management. Of course, a student’s thesis is where they really get to flex the mental muscle …