Is it Time to Invest in Online Reputation Management?

Erik Bernstein online reputation management Leave a Comment

With reputation translating into serious bucks you can’t afford to let yours slip Online reputation can make or break an organization today. Studies show Yelp rankings alone can raise revenue 5-9% for each one-star increase in rating, meaning helping to nurture and grow your reputation has a direct translation to making …

Voting Record Crisis Prevention: An Easy Way to Affect Gun Control Legislation

Jonathan Bernstein Gun control Leave a Comment

Do you REALLY want more effective gun control?  The currency that matters most to elected officials is votes and there are two websites that, when used together, can tell you which candidates are most likely to vote “your way” on gun control. Ironically, the first of those sites is the …

The Climbing Cost of Data Breaches

Erik Bernstein data breach Leave a Comment

Coping with a now-common crisis is more pricey than ever Whether you’re prepared or not, you will spend money and lose reputation when your data is exposed. The question is, will it be the minimum you could have paid, or will you join the ranks of those helping to push …

More Politicians Run Afoul of the Hot Mic

Erik Bernstein Crisis Prevention, media training Leave a Comment

Busted by a boom Hot on the heels of British Prime Minister David Cameron’s mic slip comes another politician stepping in it. Quipping back and forth with his fellow Australian, PM Tony Abbot, Immigration Minister Peter Dutton cracked wise about the very real fear mounting among Pacific Islanders of rising …

Rio Olympics – Bold Words, but Where’s the Action?

Erik Bernstein reputation management Leave a Comment

Making broad statements with no backup isn’t the way to restore lost reputation Following weeks of international pressure, organizers of the 2016 Rio Olympics are backing away from statements declaring they would not be testing admittedly polluted bodies of water that are to be used in several events. An AP …

Guest Post: Subway’s Gonna Be Fine

Erik Bernstein crisis management, Crisis Response, public relations, reputation management 2 Comments

Why Jared won’t dethrone the sandwich king [Editor’s note: Subway found out first-hand the dangers even a seemingly clean spokesperson can suddenly present, and caught a lot of flak as a result. In this guest post, Andrea Obston explains why, despite the serious hurdle, Subway’s gonna be just fine.] Kudos …

Ashley Madison Hack: Many in Sensitive Positions Open to Extortion

Erik Bernstein crisis management, Crisis Prevention, Crisis Response, cyber security, cyber threats, data breach, reputation management Leave a Comment

Fallout from this case is evidence of dangers from others As predicted, outed Ashley Madison users are being targeted for extortion. Although the reported cases thus far have been of a widespread spam-based attack, it would take very little digging for someone interested in a more personal attack to find …

Reputation Risk – Creeping Out Your Customers

Erik Bernstein crisis management, Crisis Prevention, public relations, reputation management Leave a Comment

Are companies going too far in trying to provide the ultimate customer experience? Would it creep you out if your flight attendant walked up to you and wished you a happy birthday out of the blue? That’s precisely what a Gawker article claims is happening on United Airlines thanks to …

Crisis Management Quotables…on Outdoing Negativity

Erik Bernstein crisis management, crisis management quotables, crisis management quotes, Crisis Prevention, public relations, reputation management Leave a Comment

Create a cushion of goodwill to protect your reputation Typically we try to avoid using words from unknown sources for our Crisis Management Quotables, but given the ease with which so many reputations are being put into jeopardy either by minor issues or manufactured/baseless outrage these days this gem was …

Allegiant’s Emergency Landing Puts Reputation at Risk

Erik Bernstein crisis management, Crisis Response Leave a Comment

Poor communications and a questionable explanation leaves the airline’s most valuable asset in danger Allegiant Airlines’ emergency landing at a then-closed Fargo, ND airport raised serious questions about safety. And, when your organization revolves around carrying passengers some 30,000+ in the air, that means immediate damage to your reputation. Given …

Checkers Drops the Bun with Weak Crisis Response

Erik Bernstein crisis management, Crisis Response, public relations, reputation management, social media, YouTube 2 Comments

Poor response to a predictable crisis compounds damage Burger joint Checkers, also known as Rallys in some areas, is the latest fast food chain to find itself in crisis thanks to a stomach-turning video posted to social media. While the identity of the original poster is unclear, several individuals have used …

Is Lack of Preparedness Putting Your Organization at Risk?

Erik Bernstein crisis management, crisis preparation, crisis preparedness, Crisis Prevention Leave a Comment

A look at how few are truly prepared to face a crisis head-on While virtually all leaders will readily admit that crises which endanger reputation and the bottom line can happen at any time, far fewer are actually prepared. The infographic we’ve shared below, created by consultants at Deloitte based …

Brinks Safe Cracked – actually Hacked – Wide Open

Erik Bernstein crisis management, Crisis Prevention, information security, reputation management Leave a Comment

A scary series of security flaws raises serious questions Brinks has a reputation as a trusted name in security, but the findings of a pair of security researchers may crack that wide open. Daniel Petro and Oscar Salazar of security company Bishop Fox decided to take a look at Brinks’ …

Crisis Management Quotables…on Confidence and Complacency

Erik Bernstein crisis management, crisis management quotables, Crisis Prevention, reputation management Leave a Comment

Success brings dangers of its own English playwright, poet, and literary critic Ben Jonson was considered second only to Shakespeare for his contributions to the stage in the late 1500’s and early 1600’s. He was also a cunning humorist, and, as so many others who are talented in the comedy …

Anthony Weiner…PR Firm Advisor??

Erik Bernstein crisis management, public relations, reputation management Leave a Comment

New hire for NY firm turns heads Former Congressman Anthony Weiner became the namesake of our Weiner Awards thanks to his repeated demonstration of a keen ability to sink his own reputation ship via a multitude of communications platforms. Now, in a turn of events that reads like the start …