Walmart’s Crisis Management for “Fat Girl Costumes”

Retailer runs into yet another easily preventable crisis Last Halloween we wrote about Walmart running into reputation issues due to some seriously questionable decision making, and it looks like history is repeating itself in 2014. Jezebel.com contributor Anna Merlan broke …

Crisis Management Implications for Female Donald Sterling

Will major Indy Colts sponsor face repercussions for racially insensitive Facebook post? We saw Donald Sterling cost the Clippers sponsorships (and eventually lose his team) due to racially offensive comments, but will that precedent apply to Lucas Oil co-founder Charlotte …

CeeLo Green Tweets a Crisis Management #Fail

Just because a court of law has made its decision doesn’t mean you can’t be tried in the court of public opinion Heavy legal maneuvering helped singer CeeLo Green avoid a possible rape case, settling for a plea of no …

Infographic: Help Monitoring Your Online Reputation

Why online reputation management is a core component of crisis management, and how to do it right Monitoring your online reputation is an essential crisis management skill, yet it’s still viewed by many as something beyond their reach. Truth is, …

UK Embassy’s Twitter Gaffe

Proof of the need to constantly keep your image, your mission, and your audience in mind when posting to social media It’s not entirely surprising to see brands getting too edgy or controversial as they compete to grab attention on …

Harry Reid Inserts Foot in Mouth, Flunks Crisis Management

Insensitive remarks and a flop of an apology Senate Majority Leader Harry Reid (D-Nevada) is no stranger to criticism regarding public comments, especially when it comes to race, and he’s getting another lesson in why you should watch what you …

OKCupid – PR Genius or Crisis Management Mess?

Dating site seems to be applying the dubious principle of “any publicity is good publicity” Move over Facebook, because OKCupid just hopped on the user experimentation train! In a blog post published Monday, one of the dating site’s founders, Christian …

Lessons from American Apparel’s 4th of July Social Media Fail

Major mistake highlights importance of experienced guidance for social media managers Why is it that organizations feel perfectly comfortable handing full control of their social media accounts over to employees barely old enough to drive, or outsourcing to someone who …

Social Media Crisis Management: Setting Clear Policies

When everyone knows the rules there’s a lot less room for trouble Setting specific policies, and making said policies highly visible, is one of the most neglected aspects of social media crisis management. Whether it’s telling employees what’s safe to …

EU Google Ruling’s Implications for Crisis Management

What will be the impact of forcing removal of search results? In the May 15 issue of Crisis Manager, Bernstein Crisis Management social media manager Erik Bernstein discussed the EU ruling that was to force Google to remove certain links …

Crisis Management Tools: A Lie Detector for Tweets

Will a program be able to sort fact from rumor on social media? Social media rumors have created crises not only for those who find themselves the focus of said rumors, but also those who propagate the untruths. Now, European …

Responding to Social Media Crises

How you react can make all the difference Let’s be real here – no matter how hard you try to avoid trouble, it’s not only possible, but also quite likely, that you’ll eventually encounter the need to do a bit …

Talk About Easily Preventable…

Another example of a social media crisis that should have been avoided Social media chats have backfired for large corporations like JPMorgan and McDonalds for fairly predictable reasons, yet their peers seem to be learning nothing as they voluntarily dive …