Search Engines and PR Success

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management Leave a Comment

If nobody can see your content, what good is it doing? Let’s face it, nobody is scrolling through pages and pages of a search for anything. These days, not being on the front page of a Google search is almost as good as not being there. Whether you’re doing traditional …

Artie Lange Tweets Latest Celeb Social Media #Fail

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, Jonathan Bernstein, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, Twitter Leave a Comment

Meet the latest candidate for the 2014 Weiner Awards Comedian Artie Lange, best known for his time on the Howard Stern Show, is the latest in a long string of celebs to create trouble for themselves via social media, and to land in the running for a 2014 Weiner Award. …

Walmart’s Crisis Management for “Fat Girl Costumes”

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Retailer runs into yet another easily preventable crisis Last Halloween we wrote about Walmart running into reputation issues due to some seriously questionable decision making, and it looks like history is repeating itself in 2014. Jezebel.com contributor Anna Merlan broke the news of Walmart’s latest faux paux, and if your …

Crisis Management Implications for Female Donald Sterling

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, sports crisis management Leave a Comment

Will major Indy Colts sponsor face repercussions for racially insensitive Facebook post? We saw Donald Sterling cost the Clippers sponsorships (and eventually lose his team) due to racially offensive comments, but will that precedent apply to Lucas Oil co-founder Charlotte Lucas as well? Lucas landed herself in the midst of …

CeeLo Green Tweets a Crisis Management #Fail

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Just because a court of law has made its decision doesn’t mean you can’t be tried in the court of public opinion Heavy legal maneuvering helped singer CeeLo Green avoid a possible rape case, settling for a plea of no contest to charges of slipping a woman ecstasy in her …

Infographic: Help Monitoring Your Online Reputation

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Why online reputation management is a core component of crisis management, and how to do it right Monitoring your online reputation is an essential crisis management skill, yet it’s still viewed by many as something beyond their reach. Truth is, while it does take some practice to get it down …

UK Embassy’s Twitter Gaffe

Jonathan Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Proof of the need to constantly keep your image, your mission, and your audience in mind when posting to social media It’s not entirely surprising to see brands getting too edgy or controversial as they compete to grab attention on social media, but one would hope for the folks running …

Harry Reid Inserts Foot in Mouth, Flunks Crisis Management

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, political crisis management, PR, public relations, public speaking, reputation management Leave a Comment

Insensitive remarks and a flop of an apology Senate Majority Leader Harry Reid (D-Nevada) is no stranger to criticism regarding public comments, especially when it comes to race, and he’s getting another lesson in why you should watch what you say after dropping a couple of doozies at the Asian …

Shock Marketing Often Results in Need for Crisis Management

Jonathan Bernstein crisis avoidance, crisis management, Crisis Prevention, Erik Bernstein, Jonathan Bernstein, reputation management Leave a Comment

It’s easy to go too far when trying to grab attention through shock value Shock marketing can grab you some easy attention, but in many cases it’s really not the attention you’d like to receive. Take the case of Australia’s Wicked Campers, who was forced to remove sexist, misogynistic, and ridiculously immature slogans …

OKCupid – PR Genius or Crisis Management Mess?

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management Leave a Comment

Dating site seems to be applying the dubious principle of “any publicity is good publicity” Move over Facebook, because OKCupid just hopped on the user experimentation train! In a blog post published Monday, one of the dating site’s founders, Christian Rudder, proudly proclaims “We Experiment On Human Beings!” From the …

Lessons from American Apparel’s 4th of July Social Media Fail

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management 1 Comment

Major mistake highlights importance of experienced guidance for social media managers Why is it that organizations feel perfectly comfortable handing full control of their social media accounts over to employees barely old enough to drive, or outsourcing to someone who doesn’t even live in the same country as their audience? …

Social Media Crisis Management: Setting Clear Policies

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, internal crisis management, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, reputation management, social media, social media crisis management, social media reputation management 1 Comment

When everyone knows the rules there’s a lot less room for trouble Setting specific policies, and making said policies highly visible, is one of the most neglected aspects of social media crisis management. Whether it’s telling employees what’s safe to share or letting stakeholders know what type of behavior will …

False CNN iReport on “Deadly” Asteroid Causes Panic

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, public relations, reputation management Leave a Comment

Allowing its name and logo on unvetted content leads to trouble for CNN CNN’s iReport is an attempt to put reporting in the hands of the people, but looked at from a crisis management standpoint, it’s full of reputation dangers for the network. CNN’s iReport allows amateur e-reporters to publish …

EU Google Ruling’s Implications for Crisis Management

Jonathan Bernstein crisis management, Crisis Response, Erik Bernstein, international crisis management, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, reputation management Leave a Comment

What will be the impact of forcing removal of search results? In the May 15 issue of Crisis Manager, Bernstein Crisis Management social media manager Erik Bernstein discussed the EU ruling that was to force Google to remove certain links from search results. This subject was the topic of some …

Crisis Management Tools: A Lie Detector for Tweets

Jonathan Bernstein crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, strategic reputation management Leave a Comment

Will a program be able to sort fact from rumor on social media? Social media rumors have created crises not only for those who find themselves the focus of said rumors, but also those who propagate the untruths. Now, European researchers say they have created a system which would help …