Below you'll find a list of all posts that have been tagged as “social media reputation management”
Dangerous lack of concern for social media issues among company leadership creates reputation risk Situations like the recent Hot Pockets recall, where a supply chain problem spiraled quickly into a crisis on Facebook and Twitter, are proof of the new reality – every negative incident has the potential to create …
Don’t create a costly social media crisis That things you say or do on social media have real-life repercussions is undeniable, and with legal precedents now being set in countries around the world you’d better believe ignoring this fact can land you in deep trouble. Just recently Tony Jaques, our …
If you haven’t found yourself asking this question already, it’s coming To respond, or not to respond, and how the heck are we supposed to respond anyways? This is a question posed by those faced with a need for social media crisis management on a daily basis, and one to …
Could this case set a new precedent when it comes to online reputation management and the law? No sooner did we finish discussing the fact that Yelp itself acknowledges 16% of the reviews submitted to its site to be fakes (which leaves, in our opinions, a significantly higher actual number …
Deleting legitimate complaints is asking for trouble Transparency has been king of the buzzwords for a while now, and for good reason – stakeholders like knowing what’s going on, good or bad, with the organizations they care about. What they don’t like, and has become one of the most egregious …
The earlier you spot trouble, the easier it is to mitigate damage We really can’t stress it enough, keeping tabs on your online reputation is absolutely vital to crisis management today. The ‘net is where you’re going to catch little problems before they become big ones, but if you don’t …
Another social media #fail from a big brand It seems every holiday brings new mistakes from retailers who seem hell-bent on using them to promote product, hurling common sense to the wayside in the process, and then acting shocked when they’re forced to do crisis management in response to a …
When it comes to crisis management, choose your wording carefully to avoid giving the wrong impression LinkedIn’s new Intro app has information security experts sweating. Why? The app, which inserts profile information about the sender into emails you receive, intercepts emails and passes them through LinkedIn servers before they reach …
Winners of the 2013 Weiner Awards Announced [Editor’s note: The Weiner Awards winners have finally been decided by our panel of expert judges, so without further ado, here is the official announcement!] LOS ANGELES, Jan. 7, 2014 /PRNewswire/ — Social media has made it easier than any time in history …
What would you do in this situation? It seems not a day goes by where some organization or another isn’t doing crisis management for a social media mishap. Nokia New Zealand’s Twitter account was the victim of a strange incident recently where a single post with the words, “Fuck you” …
Another nominee, and a personal crisis management lesson for the young’uns While we certainly knew there were a lot of social media mistakes happening all around us, the launch of the Weiner Awards has resulted in our being told of an absolutely staggering number of outrageous incidents requiring serious crisis …
Could the President REALLY have been foolish enough to shoot this selfie ? You would expect the President of the United States to be well-versed in the ways of decorum and aware of the image he’s projecting ANYTIME he’s in public – especially when it comes to events like, say, …
[Editor’s note: We’re happy to announce the first-ever Weiner Awards, a fun way to remind everyone out there that the way you use social media can bring some seriously nasty consequences!] LOS ANGELES, December 10, 2013 — Have you ever horrendously embarrassed yourself using social media? You send a Tweet, …
Perhaps the airline has learned from painful experience Could it be that United Airlines has learned something from the series of crisis management mistakes it’s made over the past couple years? The company accidentally priced some fares at $0 on its website recently, which meant an unspecified number of customers …
Without a strong reputation, your organization is in serious trouble We have a saying that is core to our crisis management, and really, business as a whole, philosophy – “your reputation is your most valuable asset.” Never has this been more true than in the past few years, and as …
