3 Steps to Social Media Reputation Management

Posted on: 09, Sep 13

Erik Bernstein crisis management, Crisis Prevention, online crisis management, online reputation management, PR, reputation management, social media, social media crisis management, social media reputation management 1 Comment

Social media can be a valuable tool, or a painful nuisance. It’s all about the effort you put in. Far too much crisis management is done in reaction to negative circumstances, when the most opportune time is before trouble ever rears its ugly head. This certainly holds true for social …

Live College Crisis Management Chat

Posted on: 03, Sep 13

Erik Bernstein crisis communications, crisis management, crisis preparedness, Crisis Prevention, crisis public relations, Crisis Response, crisis training, internal crisis management, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, school crisis management, social media Leave a Comment

We talk crisis management in higher education this Thursday at 7 pm EDT Institutions of higher learning naturally encounter situations requiring crisis management. After all, they are tasked with maintaining the safety and well-being of students and ensuring the integrity of faculty and staff, with a wide range of potential …

Reviewed: Chris Syme’s “Practice Safe Social”

Posted on: 23, Aug 13

Erik Bernstein social media Leave a Comment

Reviewed: Chris Syme’s “Practice Safe Social” Add this one to your summer reading list While there are a lot of people talking about social media, very few of them are real experts. Chris Syme has been in the trenches since social media got started.  Her extensive work with higher ed …

Viral Video Crisis Management: Riley Cooper

Posted on: 13, Aug 13

Erik Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, sports crisis management, strategic reputation management, YouTube Leave a Comment

NFL player is latest to be caught on tape behaving badly It feels like we’re seeing some type of public figure embarrassed by bad behavior captured on a smartphone’s camera just about every other day. Apparently, the memo still hasn’t gotten around – if you’re recognizable, and acting like an …

Panera Needs Social Media Crisis Management after Campaign Backfires

Posted on: 30, Jul 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, strategic reputation management, Twitter 1 Comment

Stop, think and listen – a necessary social media pre-publishing fire-drill Panera Bread wanted to give the fact that it uses only antibiotic-free chicken a little PR boost, so it did what many organizations are doing and took to Twitter. The popular fast-casual chain created a new profile, @EZChicken, complete …

How-To: Turning off Twitter Tracking

Posted on: 11, Jul 13

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, Twitter Leave a Comment

Make it easy for users to disable tracking services, or face potential reputation backlash as a result It seems like every brand wants to track our activities online, and people are sick of it! But, you may ask, if you’re not doing anything wrong, why are you worried? Consider this …

Crisis Management Advice for Golden Corral

Posted on: 09, Jul 13

Erik Bernstein crisis communications, crisis management, crisis management expert, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internal crisis management, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, strategic reputation management Leave a Comment

Buffet chain’s reputation on the line after disgusting video goes viral It’s a lesson we hammer repeatedly with clients and on this blog; the pervasiveness of cell phones means the question is not if your organization’s shady practices will be exposed, but when. Case in point, the latest viral video …

Clorox’s Social Media Crisis Management #Fail

Posted on: 03, Jul 13

Erik Bernstein communications, crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management Leave a Comment

How did this one ever get the green light? In a move that’s making a serious run for “most preventable crisis of the year,” Clorox published an article on its Facebook page late last month that degraded the parenting skills of men in just about every way possible. Be prepared …

Social Media as a Crisis Management Tool

Posted on: 01, Jul 13

Erik Bernstein crisis communication, crisis communications, crisis management, crisis management tactics, Crisis Prevention, crisis public relations, crisis resources, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, Twitter Leave a Comment

Crisis management and social media go hand-in-hand Just about every plan we put together these days includes aspects of social media crisis management. Presenting a variety of platforms and utilities that are perfect for communications, reputation management, monitoring stakeholder sentiment and a host of other specialized uses. Add to that …

5 Crisis Management Questions for Jonathan Bernstein

Posted on: 20, Jun 13

Erik Bernstein crisis communication, crisis communications, crisis consultant, crisis expert, crisis management, crisis management consultant, crisis management expert, crisis manager, crisis planning, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internal crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management Leave a Comment

Bernstein Crisis Management president shares valuable insight in latest interview We were honored recently to have the Baltimore Sun’s Candy Thomson sit down with our very own Jonathan Bernstein for an interview as part of the paper’s “5 Questions” series. The BCM Blogging Team https://www.bernsteincrisismanagement.com/

Cubs Player’s Twitter Complaints Cost Him

Posted on: 19, Jun 13

Erik Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, strategic reputation management Leave a Comment

Personal Crisis Management 101: Don’t trash talk your employer online! It continues to amaze us how prominent individuals post on social media as if nobody else is watching. News flash: EVERYONE is watching! Just look at the case of former Chicago Cubs third baseman Ian Stewart, who further reduced his …

Durex Didn’t Practice Safe Facebook

Posted on: 13, Jun 13

Erik Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, public relations, social media Leave a Comment

A social media crisis management lesson Social media polls and contests are great ways to both interact with your existing fans and gain new ones, but a recent Durex campaign gone-wrong demonstrated why you need to set firm boundaries before you start. Here’s the story, from an ABC News article …

AussieMite’s Social Media Crisis Management Revisited

Posted on: 11, Jun 13

Erik Bernstein crisis communications, crisis management, crisis management expert, crisis management tactics, crisis planning, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, strategic reputation management Leave a Comment

We revisit the embattled Australian company’s situation after the flames die down The hallmark of an intelligent business isn’t that it never encounters trouble, but rather how it manages to continue on afterwards. In a recent blog post, we blasted AussieMite‘s abrasive social media crisis management for stakeholder backlash against …

AussieMite’s Social Media Crisis Management #Fail

Posted on: 05, Jun 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management 1 Comment

Horrible handling of Twitter comments leads to further reputation damage It seems like we just discussed one big marketing blunder down under, but unlike that example, in this case the organization involved turned what was already a reputation ding into a full-blown mess. Drawing negative attention The makers of AussieMite …

Canseco Strikes Out with Oddball Crisis Management

Posted on: 30, May 13

Erik Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management Leave a Comment

Aggressive online behavior is a major no-no Last week, controversial ex-MLB slugger Jose Canseco took an oddball approach to crisis management after discovering he was under investigation in the alleged rape of a Las Vegas woman. Canseco immediately took to Twitter to discuss the situation, repeatedly sharing the full name …