Below you'll find a list of all posts that have been categorized as “public relations”
[Editor’s note: This guest post comes to us courtesy of Andrea Obston, president of Andrea Obston Marketing Communications, LLC., and touches upon a topic we felt relevant to today’s social climate.] There’s been entirely too much joy floating around about Brian Williams’ fall from grace. Folks are either wagging their …
The rising trend of insisting on crisis preparedness reaches the investment industry Last year we saw widespread insistence by insurance providers that the insured have crisis management plans in place, and now it looks like other industries are hopping on board in force. Here’s a look at new requirements being …
Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …
February 10, 2015 – Monrovia, CA — Erik Bernstein has been named vice president of Bernstein Crisis Management, Inc. (BCM), a 21-year-old national crisis management consultancy based in the Los Angeles area. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy …
We share the crisis management steps they should be taking Details are emerging in the case of the Maryland bishop who struck and killed a bicyclist while drunk driving this past December, and although church leadership has taken a step in the right direction by sharing some details, it’s not …
Failing to anticipate public reaction is a costly oversight Domain registrar and Web host GoDaddy has a history of questionable taste for its ad campaigns, and its latest addition, axed after uproar from stakeholders, looks to have been a costly mistake. The ad, which features a lovable puppy making his …
[Editor’s note: The below article, originally published in the Managing Outcomes newsletter, is an excellent look at the hot topic of cybersecurity from our colleague and frequent contributor Tony Jaques.] 2014 was a landmark year for cybersecurity, which saw a real change in reputational risk for corporations and other organisations. …
It’s important to test your communications to see how they sound coming out of your mouth before sharing in public We return to our Crisis Management Quotables with a line from a great thinker. Herman Hesse authored, among other works, Steppenwolf, Siddartha, and The Glass Bead Game, and left a …
Evidence of the need to watch the horizon for emerging risks to your organization British prime minister David Cameron has proposed new legislation aimed at combating terrorism that would allow British intelligence agencies to intercept and decode messages between suspects. We aren’t here to speak about the politics of this …
Doing the right thing could sway fence-sitters and restore the faith of fans, but it will take a hefty dose of honesty and humility The saga of Alex Rodriguez has been one full of ups and downs, with repeated mea culpas and seeming returns to normality, followed by yet more …
New ads of questionable value to airline’s reputation JetBlue has used clever PR tactics to make a name for itself in the crowded airline industry, but its latest efforts may be causing more harm than good. Take a look at these two videos, shared via Twitter by @JetBlue, and we’ll …
Knowing how media will change and grow is key to being positioned to use it effectively Keeping tabs on the changes to the tools we use every day is part of staying prepared to deliver the best crisis management possible. Of course, what tool has made more of an impact …
Caught in a potentially shady situation, Gogo’s crisis management doesn’t hold up In-flight Internet provider Gogo was caught in a major no-no this week when a traveling Google engineer disovered it was issuing faked SSL certificates for YouTube. SSL certificates are part of the technology that is supposed to ensure …
Proof that reviews and the reputation they create have an impact on your bottom line Although it’s widely accepted today that positive reviews are important, for many businesses spending time and money on managing those reviews is an afterthought. To illustrate just how important managing your online reputation really is, …
A decent response that lacked one critical ingredient It appears we can belatedly add Chik-Fil-A to the list of organizations hacked in 2014, as reports have emerged stating the fast food chain was bleeding data from Dec.2, 2013, to Sept. 30, 2014. To its credit, Chick-fil-A did release a statement …
