Below you'll find a list of all posts that have been tagged as “Erik Bernstein”
Don’t let nasty new domains create trouble for your org We often caution clients to snap up URL’s like yournamesucks.com or yournamescam.com in order to protect themselves, but a newly approved domain is taking that issue to a whole new level. Starting in June, .sucks domains will go on sale …
Stats and info that will improve your communication capabilities Nonprofits typically have a mission of doing good, but unfortunately that doesn’t mean they don’t have their fair share of sticky communication situations. We think you’ll find this infographic, from the 2015 Nonprofit Communications Trends Report, useful for any organization’s communication …
Staying on top of changes in media is a must Knowing how to work and optimize contact with the media is crucial in any type of public relations. This isn’t like riding a bike, however. You need to constantly be educating yourself on the latest changes if you want to …
Whether you’re doing crisis management or pumping out ads, a solid online reputation is a must If you’re not already putting effort into managing your organization’s online reputation you’re well behind the curve. The Internet, and what people say about you there, is perhaps THE largest single influence in how …
Helping stakeholders to see things as you do is a core aspect of all public relations Stuart Ewen is a man of many hats, including historian, author, professor, and artist. Ewen is also a highly esteemed expert on that ever-present factor we know as the media, and it’s that knowledge …
Before you launch that “hot” new hashtag, stop and think about what could go wrong What’s it going to take for people to learn that you can’t just slap up a hashtag and assume the outcome will be a positive one? From huge organizations like McDonald’s and British Gas to …
Watching what you post is a must for both personal and business crisis management Sharing on social media seems innocent enough to most, but it can create all sorts of issues. One of the most common, and most damaging, is oversharing of personal info. As you can see in this …
Flawed process devastates 800 eager students About 800 applicants to Carnegie Mellon’s elite master’s program for computer science had a brief moment of excitement before their hopes were dashed after receiving erroneous acceptance emails from the university. The emails were sent on a Monday, and by mid-day Tuesday Carnegie Mellon’s …
“We didn’t know” is a weak excuse these days Krispy Kreme was left apologizing after a store in Hull, England started promoting “KKK Wednesday”. Meant to stand for “Krispy Kreme Klub”, the promotion was shared on the popular doughnut shop’s UK Facebook page and quickly drew shocked reactions from stakeholders, …
Becoming a go-to the source for information is a proven crisis management tactic The deadly “superbug” outbreak at UCLA Medical Center that left seven sick, two dead, and 179 potentially exposed to bacterial infection has made headlines across the country. Several news stories we reviewed referred to statements from Medical …
[Editor’s note: This guest post comes to us courtesy of Andrea Obston, president of Andrea Obston Marketing Communications, LLC., and touches upon a topic we felt relevant to today’s social climate.] There’s been entirely too much joy floating around about Brian Williams’ fall from grace. Folks are either wagging their …
The rising trend of insisting on crisis preparedness reaches the investment industry Last year we saw widespread insistence by insurance providers that the insured have crisis management plans in place, and now it looks like other industries are hopping on board in force. Here’s a look at new requirements being …
Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …
February 10, 2015 – Monrovia, CA — Erik Bernstein has been named vice president of Bernstein Crisis Management, Inc. (BCM), a 21-year-old national crisis management consultancy based in the Los Angeles area. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy …
Creating a plan to deal with clashes is essential to crisis management Conflict in the workplace is unavoidable. You have groups of people, brought together for their individual thoughts and abilities, and it’s just not realistic to believe they will all naturally agree or get along without a bit of …
