Below you'll find a list of all posts that have been categorized as “social media”
115 facts about #socialmedia Social media is hardly new at this point, but that doesn’t mean things like who’s using it, how it’s being used, and best practices to stay out of trouble aren’t constantly in flux. We’ve found that one of the best ways to stay up to date is …
Knowledge that will help keep your communications on point Knowing what communication platforms stakeholders prefer, along with how they’re actually using them, is key to delivering your crisis messaging on target. We discovered this HubSpot infographic that nicely displays how people make use of one of the premier social media …
Poor response to a predictable crisis compounds damage Burger joint Checkers, also known as Rallys in some areas, is the latest fast food chain to find itself in crisis thanks to a stomach-turning video posted to social media. While the identity of the original poster is unclear, several individuals have used …
Putting figures to the phenomenon Our friend Chris Syme shared the below infographic, created by Overdrive Interactive to celebrate Social Media Day 2015, and we knew we had to pass it on to our readers here. It’s common knowledge that social media’s been growing at a rapid clip, but when …
Know the communication tools your stakeholders prefer Knowing how whatever audience you’re trying to communicate with is using social media is an essential part of crisis management today. Let this infographic by DocStoc get you started on some crucial learning that will help you get your message out when the …
Another easily preventable crisis creates financial loss In a perfect example of the type of crisis that would have been averted had those responsible thought to use the just-launched AvoidTheApology.com, UK-based New Adventure Travel Limited thought it would be brilliant if there were images of half-naked folk holding signs that …
Whether you’re doing crisis management or pumping out ads, a solid online reputation is a must If you’re not already putting effort into managing your organization’s online reputation you’re well behind the curve. The Internet, and what people say about you there, is perhaps THE largest single influence in how …
Before you launch that “hot” new hashtag, stop and think about what could go wrong What’s it going to take for people to learn that you can’t just slap up a hashtag and assume the outcome will be a positive one? From huge organizations like McDonald’s and British Gas to …
Watching what you post is a must for both personal and business crisis management Sharing on social media seems innocent enough to most, but it can create all sorts of issues. One of the most common, and most damaging, is oversharing of personal info. As you can see in this …
“We didn’t know” is a weak excuse these days Krispy Kreme was left apologizing after a store in Hull, England started promoting “KKK Wednesday”. Meant to stand for “Krispy Kreme Klub”, the promotion was shared on the popular doughnut shop’s UK Facebook page and quickly drew shocked reactions from stakeholders, …
Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …
Evidence of the need to watch the horizon for emerging risks to your organization British prime minister David Cameron has proposed new legislation aimed at combating terrorism that would allow British intelligence agencies to intercept and decode messages between suspects. We aren’t here to speak about the politics of this …
New ads of questionable value to airline’s reputation JetBlue has used clever PR tactics to make a name for itself in the crowded airline industry, but its latest efforts may be causing more harm than good. Take a look at these two videos, shared via Twitter by @JetBlue, and we’ll …
Knowing how media will change and grow is key to being positioned to use it effectively Keeping tabs on the changes to the tools we use every day is part of staying prepared to deliver the best crisis management possible. Of course, what tool has made more of an impact …
Proof that reviews and the reputation they create have an impact on your bottom line Although it’s widely accepted today that positive reviews are important, for many businesses spending time and money on managing those reviews is an afterthought. To illustrate just how important managing your online reputation really is, …
